From ‘Claws come out after first Hello Kitty Run in Singapore’, 1 Nov 2014, article in CNA
Hello Kitty celebrated her 40th birthday with much fanfare on Saturday (Nov 1), as 17,000 participants showed up for the first Hello Kitty Run held at Sentosa….However heavy rain marred part of the run, and some participants said there was a mess at the medal collection area. A Facebook page created for the event was flooded with complaints. Some took issue with the lack of a wet weather plan, noting that many families with young children were soaked, while organisers themselves were equipped with ponchos.
Others pointed to “chaos” and “confusion” in the medal collection area. One participant told Channel NewsAsia that the original designated medal collection point was “massively” jammed. The organisers then announced a new medal collection in a more spacious area, and said they would only give out medals to participants who queued up and showed them their race bibs. Some said the announcement that there may not be medals for all caused a rush on the medals.
A few people alleged that the shortage of medals was due to runners who may have taken more than one. A check on online trading site Carousell found people selling their medals.
Participant Mr Tan told Channel NewsAsia that the lack of organisation at the finish line led to people “taking advantage of the situation”. “I saw quite a few people taking extra medals, and some even took whole boxes of the food and drinks,” he said. “The medals were just in open boxes and even the organisers there were very confused about whether to give them out or not.”
The Hello Kitty event, with its $75 registration fee, is one of the most expensive stretch of 5km you’ll ever run in your life, and to complete it without the coveted finisher medal would be as disappointing as queuing up for hours at McDonalds only to realise the Singing Bone Kitty has run out of stock. The object of desire here is probably the wimpiest trophy ever in the history of races, and you can even get it for less than half the registration fee online without even dashing, queuing or breaking a single drop of sweat for it. A 42.95km finisher T shirt on your back is nothing compared to wearing one that says THE POWER OF SWEET.
The medal’s selling price may skyrocket since I believe they’re people out there who’re willing to pay more than twice the registration fee to get their hands on this limited edition birthday collectible. Not only did they run for the medal, they had to go through hell queuing for the goodie bag prior to the race as well. Never underestimate the endurance and tenacity of Singaporean Kitty fans. You could put a box of rare Hello Kitty merchandise on a volcano and they would risk life or limb racing to the summit, even if it means burning off both feet in streams of flaming molten lava, not to mention run a ’40km marathon’. They ain’t pussies, you know.
Contrast this with a ‘fun run’ involving another cartoon feline, Garfield, at $58 for a standard 3km stroll, which is ironic because Garfield is a grumpy, lazy, fat recluse who only occasionally dashes to the refrigerator for lasagna. Here’s a list of other physical activities that Hello Kitty partakes in which may qualify as actual exercise, and maybe future fun events too:
1) Tour de Kitty
2) Hello Kitty Yoga-thon
3)Hello Kitty Ballet-thon
4) Hello Kitty Ice-Skate-athon.
I can imagine the chaos if the inaugural Hello Kitty theme cafe ever opens in Singapore. Kiasu fans pitching lines of tents before opening day, breaking doors and windows while jostling their way in, crashing Instagram with their Kitty cafe posts, or stealing Hello Kitty teaspoons and napkins to sell online. Hello Kitty Riot.
Still, it’s somewhat refreshing that instead of launching another series of birthday plush toys at McDonalds, the Kitty empire decided to make Singaporeans put on their jogging shoes and get some exercise without eating Happy Meals. Maybe organisers should all learn from this unhappy episode and bring the SAF Volunteer Corps in as crowd control and help out with a fairer system of medal distribution for future races, to spare our Police the effort of intervening when people start fighting over medals as if they were rations during a famine.