From ‘Cold Storage apologises for insensitive beef promotion during Deepavali’, 2 Nov 2016, article by Lee Min Kok, ST
Supermarket chain Cold Storage has apologised for a price promotion on beef at one of its outlets during Deepavali, acknowledging that it was “insensitive” to Hindus. A photo of the promotion, which advertised a 38 per cent discount for certain beef products, was uploaded by Twitter user @AdamFlinter on Monday (Oct 31).
“Cold Storage’s #deepavali promotion was on beef!!! Cultural understanding eh?” he wrote, adding that the photo was from a friend.
Hindus generally abstain from eating beef as they regard the cow as sacred. In a statement to The Straits Times on Wednesday, Cold Storage explained that the promotion was put up at one store by a junior team member who had “overlooked the cultural sensitivity“.
It added: “We have since explained and coached him on the cultural sensitivity and he assured us that he had no intention to disrespect the Hindus. We also took this opportunity immediately to coach all our team members to be mindful of cultural sensitivities in Singapore.
“We sincerely apologise to all Hindus who are celebrating Deepavali on this matter.”
It’s also culturally ‘insensitive’ to wear black on Deepavali. Just ask ex CNA presenter Otelli Edwards, who got a complaint for turning the Festival of Lights into the abyss of Hades. Someone else blasted the premature setting up of Christmas Lights in conjunction with Deepavali celebrations. Elsewhere, Burger King had to apologise for suggesting that Hindu deity Lakshmi feasts on beef burgers. Yes, our beloved gods don’t eat sacred animals. In some cases you can’t depict them in any form out of scripture. Period.
British Airways went the whole hog and banned beef from their inflight meals entirely, in order not to offend Hindu travellers. Why not extend this ‘cultural understanding’ to some non-Hindu folk who frown on beef, like some Chinese Buddhists for example – which means you should think twice about lelong-ing beef, or meat of any sort, during Vesak Day too. Milk this ‘sensitivity’ further and you’re going into Malaysian ‘ban the word dog from hot dog’ fiasco.
I personally know someone from India and enjoys beef, and has no qualms eating it in front of everyone, saying that it was a ‘state’ preference. Wouldn’t CS be depriving this group of Indians of the promotion too? Being culturally ‘sensitive’ is just one side of the racial harmony coin. Let’s put more meat on the ‘tolerance’ side, like – I think eating beef is a sin worse that those committed by Kong Hee, but my faith is compassionate and forgiving of those who get divine joy feasting on cheap murdered cows.
Still, when it comes to incurring religious wrath due to taboo food , nothing beats the hoax Fairprice ‘halal pork‘ incident, which actually involved the police. If anyone did call the police in for Deepavali promo beef, they better not be coming fully clad in black.