ASAS does not want Pink Dot to ‘support the freedom to love’

From ‘Advertising watchdog asks Cathay to remove phrase in Pink Dot ad’, 9 July 2017, article in CNA

The Advertising Standards Authority of Singapore (ASAS) has advised Cathay Organisation to remove a phrase in an advertisement at Cathay Cineleisure mall promoting an upcoming Pink Dot event.

The phrase in question reads: “Supporting the freedom to love.” In a statement on Friday (Jun 9), ASAS said this¬†“may affect public sensitivities due to the issues at hand”.

“The rest of the advertisement may otherwise remain,” said the advertising watchdog, noting that “the Pink Dot advertisement at Cineleisure technically does not breach the general principle on family values in the Singapore Code of Advertising Practice”.

…The ad – which went up on an escalator at the mall on May 31 – drew complaints from people in the “We are against Pinkdot in Singapore” Facebook group, who are opposed to the annual rally held in support of the lesbian, gay, bisexual and transgender community.

‘Freedom’ and ‘love’ are two words in the English language that inspire fierce, positive emotions, among other provocative words like ‘home’, ‘God’ and ‘bacon’. But link them together and colour the phrase pink and you start to rile the censors. This coming from the same folks who intervened when a casual diner featured barenaked butts on its advertisements. Just when you thought they only clamp down on bra ads at bus stops or objects that look like vaginas.¬†Suddenly, the freedom to love is no longer a natural human trait, but an unwelcome disease.

‘Free love’ means a different thing entirely, of course, implying mass orgies and promiscuity. So I’m not sure if ASAS is mistaking one term for the other. Those on the side of the Church complain that loving another of the same sex defiles the marriage ‘covenant’ in the Bible. Yet they keep silent on the ‘freedom’ of paedophile priests to ‘love’ their altar boys. Or the freedom to love more than one woman at a time, enough to engage in mistress-stashing, or better still, polygamy.

Not that removing a single phrase makes any difference to the anti Pink Dot lynch mob. These guys would freak out if they so much as see a pink car, a rainbow cake, or a goddamn flamingo. Now if they see a Milo Van round the corner they would immediately think of Pink Dot ambassador Nathan Hortono, incite their brethren to spit out the nourishing chocolatey drink before it turns them to barstool-humping pink-tongued homosexuals.

If someone from the WAAPD clan decides to scrawl the word ‘faggot’ on the banner, would it get the same heat as someone writing ‘terrorist’ next to a cartoon lady wearing a hijab? Cheer a vandal for homophobic slurring and you get off scot-free. Do the same publicly for a racist and you would expect a late night visit from the police, in addition to a nationwide ‘anyhow-hantam’ witchhunt leaving a trail of companies denying on Facebook that you were ever their employee.

 

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