Tangs having frying pan promotion on International Women’s Day

From ‘Department store TANGS panned for offering discounts on Women’s Day’, 10 March 2017, article in Today.

A popular Singapore retailer came under fire on Thursday (March 9) for “trivialising” International Women’s Day by cooking up a promotion offering cut-price frying pans. The department store chain TANGS marked the day, which falls on March 8 and is observed across the globe by women pushing for greater equality, by discounting a range of items, including two frying pans.

Other deals included beauty products, high heels and shavers.

The retailer sent out a promotional email to customers with the S$38 frying pan offers listed at the top, according to Marketing magazine. The deals were still listed on TANGS website on Thursday.

Campaigner Ms Jolene Tan said the promotion appeared to overlook the struggle of women in the city-state, who are pushing for better representation in company boardrooms.

“International Women’s Day is a day to honour the struggles of women for equality, safety and respect,” said Ms Tan, head of advocacy and research at Singapore’s Association of Women for Action and Research.

“Sadly, too many retailers present it as a consumerist event to be trivialised through sales and discounts rather than attention to the serious issue of gender equality.”

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If there ever were an International Men’s Day, and Tangs decided to have bargains on six-pack beers, remote controls, Crocs and cycling shorts, not only would NO ONE complain, but it would be a total non-event because men and shopping go together like AWARE and flour rollers.

So, what should retailers do to contribute to the recognition of women’s ‘place in the boardroom’? Discounts on designer power suits? Special edition name card holders? Wouldn’t that ignore other no less steely women like the the grandmother who’s also a taijiquan master, our Paralympian swimmers, nurses, Mother Theresa? Would Bollywood Veggies’ head honcho Ivy Singh-Lim call Tangs out for not having sales on potted plants and daisies? If these don’t apply, then International Women’s Day should really be renamed as ‘Alpha-women Day’, or better still, ‘AWARE day’.

For ages, the kitchen has been cast as a symbolic prison for the female of the species. Gone are the days of corsets and chastity belts, and women are referred to as the ‘weaker sex’. Though we had a minister who once said he would rather women spend money on mammograms over a trip to the salon, overall we still live in an era of ‘girl power’. The best selling artistes in the world are women, pop culture is awash with strong female characters, from Dragon Queens in fantasy epics to zombie hunters facing down the Apocalypse to goddamn nasty aliens.  We spend more on Mother’s than Father’s Day. Yet here we have feminists, in the face of a grim economic outlook, slamming deals on household items, footwear and cosmetics, because apparently women are not supposed to benefit from them on Women’s Day. Because the frying pan is the yoke that chains a woman to a livelihood of servitude. Throw away that apron, woman, and join the Sisterhood of the Travelling (Office) Pants.

Congrats Tangs, you just made yourself on the list of nominees for the ALAMAK AWARDS. Imagine the blood that would be spilled if they had offered promos on THIS instead.

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