Nude-less Playboy still banned by MDA

From ‘Playboy.com ban in Singapore remains: MDA’, 14 Oct 15, article by Lee Gim Siong,  CNA

The ban on access to Playboy.com in Singapore will not be lifted, said the Media Development Authority (MDA) on Wednesday (Oct 14). The US-based magazine had announced on Tuesday that it will stop publishing nude photographs in its pages from February next year. The website had also stopped publishing nude images since 2014.

In response to queries from 938LIVE, the MDA also said that it is too early to comment on the revamped Playboy magazine, as it has yet to be launched.

The spokesperson added that Playboy.com remains on the list of websites which are symbolically blocked in Singapore, to signal the types of content which the community regards as offensive or harmful.

The majority of these websites are pornographic in nature, and this position on the Playboy website has been in effect since 1996.

Playboy’s shift of focus away from naked centrefolds spells the inevitable demise of the ‘girly mag’. Along with Singapore’s very own FHM, we men may no longer bond at the newstands pretending to be browsing golf monthlies but in fact peeking at the covers of dirty magazines. The Internet (more specifically, porn) has made the eponymous bunny and its celebrated flesh parade obsolete, just like how it has made MDA’s ‘honour roll’ of blacklisted websites redundant. Some of these ‘symbolically’ banned sites may not even exist anymore. Not sure if it still has ‘Sex.com’ on it.

MDA’s taking a cautious ‘wait and see’ approach, naturally, but may find other reasons to stick to the status quo, like articles glamourising homosexuality, incest, bestiality or anything that goes against our conservative Asian values. No hot-blooded man is going to access Playboy.com for erotic essays of course, unless they’re doing so out of pure nostalgia, a misty-eyed throwback to the good old days of borrowing a semen-stained Playboy mag from your classmate for a few days and hiding it from your parents under your mattress. It wasn’t a ‘men’s magazine’ so much as a ‘boys to men’ magazine.

Here then, is a curious history of Playboy magazine in squeaky clean Singapore:

1) Playboy and its companion Playmate calendar was banned in 1960. Until then it was being sold at $2.10. Today, you may have to fork out at least 10 times that price considering it’s a collector’s item. You may even choose to feature it as an art exhibit, for hipsters to stare and stroke their chin at, instead of stroking something else.

Jayne Mansfield

Jayne Mansfield

2) In 1979, there was talk of the glitzy Playboy Club opening in Singapore. Its philosophy stood for ‘refinement, distinction and perfection’. Yes, that is exactly what we teenage boys feel while rubbing ourselves under the blanket spending a hot night alone with the magazine. Remember, the actual Playboy publication was still banned then. I don’t suppose the Club hosted strip-shows. In any case, in 1983, the Club was struck off the register because it wasn’t doing worthy of ‘distinction’, or rather, ANYTHING at all.

3) In 2003, one of the reasons given by the Censorship Review Committee for the ban of Playboy magazine but not Cosmopolitan was that it was ‘demeaning to women’. So I guess movies like Secretary are fine, then.

4) Ngee Ann City once boasted of Singapore’s first PLAYBOY boutique store (Playboy rears its rabbit’s head at Ngee Ann City, ST 1994). I’m shocked that I’ve never heard of this. Maybe I was too busy with, ahem, the Internet. It soon went bust, and was never to be mentioned again.

5) In 1991, Temasek Holdings reportedly acquired a 5% stake in New Zealand-based Brierley Investments Limited (S’pore’s connection with Playboy, 20 July 1991, ST). Industrial Equity (Pacific Ltd), a unit of Brierley’s, acquired a 5.8% stake in Playboy Enterprises in 1987. So, get this, a part of our Government-linked investment funds may once have connections to a girlie magazine that the Government itself BANNED for local consumption. That’s like investing in a company owned by a Mexican narc cartel.

6) In 2007, Singapore-based Acme Mobile Pte Ltd struck a deal with Playboy to distribute ‘Playboy branded’ games, images and ring tones across South East Asia. No nudity, of course. But likewise for Playboy.com.

Without naked pictures, it’s only a matter of time before Hugh Hefner’s salacious legacy goes limp. As limp as the reasons given by MDA to continue banning the World’s Finest Men’s Magazine ever.

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