State of emergency as a Call of Duty publicity stunt

From ‘Singapore under attack:Imaginary war a Call of Duty marketing ploy’, 30 Sep 15, article in CNA

Popular first-person shooter video game “Call of Duty” posted a series of tweets about a fictional attack on Singapore as part of their online campaign to promote its new game, on Wednesday (Sep 30).

The new game was Call of Duty: Black Ops 3. At 1.03am on Wednesday, the Twitter page belonging to @CallofDuty posted a tweet that said: “BREAKING NEWS: Unconfirmed reports are coming in of an explosion on the North bank of the Singapore Marina.”

When that tweet was sent out, its user name was “Current Events Agg.” and had a illustration of a globe as its profile picture.

…More tweets were sent out subsequently describing “large plumes of dark smoke”, “shots fired at newly established blockades” and riot police dispersing rioting mobs. It also named “James Chung” as the fictional “commander of the Singapore Armed Forces”.

A tweet sent out at 3.35am said: “A state of Martial Law has been declared and will remain in place until the incident is firmly understood.”

The next tweet sent out at 5.37am revealed that the earlier ones were part of an online campaign for Call of Duty: Black Ops 3.

The makers of Call of Duty could get in trouble here for committing the offence of transmitting a false message. If police reports have been filed for hoax tweets declaring public holidays for the World Cup or ‘Voluntary Non-Work’ days due to the haze,  there’s no reason why you shouldn’t go after someone fabricating an explosion in the ‘north bank’ of Singapore Marina, as unlikely as that may seem. Even 13 year old boys have been arrested for making up stories about bombing MBS. Still, the only things exploding in this country, thank God, seem to be cars or hotpots.

Risk of unnecessary alarm aside, it’s probably the first time that Singapore has been featured in a first-shooter video game, which is almost as cool as our cameo in the Simpsons. It’s also likely that the video game disaster scenes would be more realistic than what was portrayed in Jack Neo’s first foray into Michael Bay-esque destruction porn in the first Ah Boys To Men movie. Who knows, maybe the SAF may be interested in buying the game themselves for battle simulation if the haze situation gets any worse, at the risk of our NSmen being tempted into lobbing grenades at base of the redundant Singapore Flyer to see where it would roll.

The game itself is set in 2065, and it’s comforting to note that the CoD makers have faith that Chinatown would still exist 50 years from now. It also happens to be our #SG100 year. CHOI!

Thank Goodness it wasn’t Little India, in which case the ‘Singapore Authorities’ would surely ban the shit out of this. Let’s hope for fans’ sake that none of the Singapore missions include ‘overthrowing a ruthless dictatorial regime’ too.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: