Breadtalk LKY bun in poor taste

From ‘Breadtalk apologises for Lee Kuan Yew commemorative bun’, 25 Mar 2015, article in CNA

Bakery chain BreadTalk has apologised for a “commemorative bun” it put on sale to mark the passing of Singapore’s founding Prime Minister Lee Kuan Yew. Proceeds of the sale of the buns were to be donated to the Community Chest, BreadTalk indicated. However, the move was criticised on social media as being in poor taste. Some on Facebook said it was a “disgusting” attempt to cash in on the passing of a founding father of the nation.

…The buns had gone on sale with a sign: “Thank you for your unwavering strength and dedication in transforming Singapore. Filled with gula melaka-flavoured grated coconut and mixed with attap seed, this kampong-inspired creation is a tribute to a visionary leader who gave his life to build a nation from a kampong to a successful Singapore today. Let us join hands and hearts to honour him, Mr Lee Kuan Yew.”

D'ough!

D’ough!

This is just wrong. ‘Li Bu Kai Ni’ (can’t bear to leave you) should be made of a spicy red-hot tom yum filling, more representative of LKY’s fiery passion for Singapore, instead of some flaky coconut. While people in crutches are out there braving the heat queuing for hours to bid farewell to the icon, the people at Breadtalk were thinking of how to use this sombre event to promote their brand, for charitable causes or otherwise. They should just sell black charcoal red bean buns throughout this entire week of mourning instead.

It isn’t the first time that Breadtalk mixed pastry with puns; In 2010, they were accused of being racist for selling Naan the Nays. During the presidential election campaign in 2011, they dedicated the TAN-TART to all 3 candidates. When Steve Jobs died, they created the APPLE OF MY I.  I don’t recall Apple fans running riot over their stores demanding they withdraw this monstrosity. Not sure if they did any ‘Black and White’ creation when Michael Jackson passed away.

Occasionally they run out of ideas, naming one of their ring buns the ‘Circle Line’ to promote the new MRT line.  The commemorative ring pastries were launched in early October 2011. 2 months in, and the actual Circle Line broke down in one of the worst PR disasters in the history of Singapore’s public transportation.

The Circle Jinx

As if naming LKY after food isn’t bad enough, PAP MP Teo Ser Luck invented a crossfit workout named LKY91 dedicated to his hero, 91 being the age of LKY’s demise. No doubt the late LKY was an exercise addict, but surely he deserves better than be honoured by air goddamn squats and ‘double unders’. Not to mention in the late stages of his life he was suffering from peripheral neuropathy. LKY91 reads more like a torture manual rather than an exercise routine. Maybe you should rename it the #fml91 workout. Because that’s what you’ll say to yourself over and over 91 times for subjecting yourself to this physical abuse.

Screen Shot 2015-03-25 at 10.30.39 PM

This clip is the perfect response to all this personality cult nonsense, one that says ‘I ain’t got the time for your dumbass bullshit’.

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2 Responses

  1. May be pappies will soon pass a law to ban making your own bread. Must get approval of the cabinet for calling the bread some praising name.

  2. Breadtalk should change to Badtalk

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