Hard-selling Beijing 101 not accredited by CASE

From ’15 complaints lodged this year against Beijing 101′, 15 Nov 2014, article by Melissa Lin/Amir Hussain ST

Singapore’s consumer watchdog has received 15 complaints against Beijing 101 so far this year. This includes the one made on Monday by Madam Susan Koo Moi, 75, who said she was pressured into signing a $15,600 package with the hair-care centre last month.

Most of the complaints were about its hard-sell tactics to persuade consumers to buy more hair-related packages, said Consumers Association of Singapore’s (Case) executive director, Mr Seah Seng Choon. Beijing 101 could not be reached for comment.

The Straits Times reported yesterday that Madam Koo had gone to Beijing 101’s Funan Mall outlet last month hoping to use a $50 voucher, but ended up paying $4,000 as a deposit for a package.

…Beijing 101 is not accredited by Case, which means it does not have to offer a five-day cooling- off period during which consumers can ask for a full refund.

“Businesses should have the conscience to give their clients a reasonable timeframe to change their minds,” said Spa and Wellness Association of Singapore honorary secretary Edward Wong. He noted, however, that firms are not legally obligated to do so.

The multi-million hair care business is not an industry known for its ‘conscience’. Beijing 101 is among the first in the country to sway the gullible public with raving celebrity endorsements, even if the said celebrity’s hair loss was due to breast CANCER  chemo. In 2003, Beijing 101 got ex Mediacorp actor Xie Shaoguang to advertise as a ‘satisfied Beijing 101 client’, who thanked them profusely for his ‘thicker and healthier-looking’ crop. Today, the man is an ordained MONK in Malaysia. Other familiar faces soon followed suit, including the late Huang Wenyong, who was paid to declare that since Beijing 101 uses ‘100% natural Chinese herbs…there will be NO adverse effects’. Well I’ll fill a tub with their tonic and just submerge my bloody head in it then.

Giving freebies to snag customers is a sales tactic that has been used since the 80’s. Svenson, the hair experts whose name no 75 year old vainpot is able to pronounce, launched what was known as ‘Hair Week’ with free consultation services. Also, no before and after picture in those days was complete without a full, macho beard. Today, you just have a sad balding face (before) and a happy winner ready to take on the world (after).

Your money HAIR today, gone tomorrow

Your money HAIR today, gone tomorrow

Not much has changed since the swinging 50’s. A luscious, crowning glory has traditionally been viewed as the glorious symbol of a man’s success and attractiveness. Before hair care consultants emerged, you could harvest a head of shiny, healthy hair in the comfort of your home, using a bottle of Vaseline tonic no less, a trusted formula that keeps your hair ‘perfumed, cool and fresh’. Today’s Vaseline can also be used at the other end of your body, for callused toes.

Screen Shot 2014-11-16 at 10.06.30 AM

For an empire that has been operating for 40 years and having its fair share of complaints, largely unregulated by the authorities when it comes to product effectiveness or safety, the least I would expect as a client who also happens to be an adoring fan of Zheng Guoping or Chen Shucheng, is some form of basic consumer protection. But it’s not just unscrupulous practices that we should watch out for. In 2010, a couple of its hair growth tonics were found to contain undeclared minoxidil, a ‘Western’ drug that has been approved for use in male-pattern baldness. In other words, the ‘natural power’ of premium Chinese herbs as so claimed was horseshit. The typical Beijing 101 customer may be balding, but what our self-proclaimed consumer ‘watchdog’ is severely lacking, despite such incidents, is a set of TEETH. If not, hopelessly DEBARKED.

Hair care centres like Beijing 101 or Yunnam should be classified under the ‘Spa and Wellness’ scheme under CaseTrust, but you don’t find either listed. Instead, the level of ‘assurance’ you get as a customer of Yunnam are brand awards like ‘Trusted Brand’ or ‘Most Effective Brand’. Beijing 101 is more discreet of its accolades, with a tiny ‘Most Preferred’ logo (2012) on the top right corner of its website. How about ‘Most Pushy’ or ‘Shameless brand’ then? We force local news websites like The Independent or Online Citizen to apply for licences but give free rein to shameless ‘wellness’ centres that hawk their questionable wares using Mediacorp celebrities, putting the bank accounts of innocent people at risk. This despite us not knowing for sure if these actors/actresses even HAD a scalp problem in the first place. Maybe they noticed a few strands plugging the shower drain and then suddenly realised: ‘Oh God, I need my confidence back and the wardrobe people don’t have nice wigs to spare!’

Time to get to the root of the problem, CASE. We can’t have our Pioneer Generation getting scalped by unethical business practices anymore.

Advertisements

2 Responses

  1. […] – Musings From the Lion City: In Defense of Sim Lim Square – In Singapore: Vigilante & mob attack is a double edged sword – My Singapore News: Mobile Air no more, Jover Chew no more – Everything Also Complain: Hard-selling Beijing 101 not accredited by CASE […]

  2. Beijing 101 – The most Shameless brand

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: