Forever 21 playing vulgar, misogynistic rap songs

From ‘Forever 21 apologises to Gurmit Singh’s daughter over offensive music’, 16 Oct 2014, article by Yeo Sam Jo, ST

Fashion retailer Forever21 has apologised to actor Gurmit Singh’s daughter, Gabrielle, after an open letter she wrote criticising the music played at one of its outlets went viral online. According to an update on the 17-year-old’s Tumblr blog on Wednesday night, Forever21 apologised for the music, which she had described as “horribly misogynistic” and “damaging” to the women and young girls who frequent the American brand’s stores.

She wrote: “F21 has responded and apologised for the music, which is pretty great! However, misogyny as a common occurrence in our everyday lives is still a big issue, which is why I’m leaving this post on my blog.” Her father, local celebrity Gurmit Singh, also took down one of his Facebook posts of the incident at about 10pm on Wednesday night, explaining that they had managed to get in touch with the store’s manager.

In her original post about a week ago, Gabrielle recounted how while she was shopping with her mother and baby sister at the Forever21 outlet in 313@Somerset on Orchard Road, the store was “blaring” songs with lyrics that were derogatory to women, such as “half you b***hes like p***y too”.

Speaking of bitches, Forever 21 was once criticised for refusing entry to guide dog Esme and her owner Cassandra Chiu, whom Joe Augustine refers to as an ‘asshole’. I doubt anyone would use the same insult on Gabrielle for her hissy fit against an explicit rap song played in a fashion boutique. This ‘open letter’ appears to ride on another pro-feminist leaning tirade by a Hwa Chong student against an offensive sex education booklet, accusing the perpetrator for promoting ‘rape culture’. In Gabrielle’s original blog post, she rants about F21 promoting a belief that ‘men only love women if they suck their penises’. It looks like AWARE are spoilt for choices for future board members.

Naturally, I searched for the song that pissed off Gabrielle and made her queasy when she was trying on clothes. Titled ‘P.W.A’ by rap collective 5th Ward Boyz, the ‘gangsta’ track goes right into the subject matter, its first verse and chorus being ‘Pussy Pussy Pussy Pussy’. In summary, it’s about some drunk horny gangstas high on weed going around hunting for ladies who receive fellatio from after doping them with weed and alcohol (hence P.W.A). There’s a lyric that goes ‘stick yo fingers in yo cat, taste yo uterus’, which makes these fellas from the hood not just date rapists, but practitioners of bestiality with 10 inch tongues. Nasty stuff, and it was indeed tasteless of F21 to play this dope shit, though by calling them out, Gabrielle has unwittingly introduced us all to the 5th Ward Boyz and their penchant for benz, ‘hoochies’ and their unforgivable abuse of not just women, but pronouns (I’s a playa, I’s a never had to trick’).

Department stores have been bombarding customers with raunchy rap and hip hop playlists for almost a decade with what I suspect to be similar themes of fast cars, fast cash, booze, boobs, ass and dicks, all part of the marketing department’s ploy to subliminally induce guys to buy oversized cargo pants and basketball jerseys, because ‘that’s how yo roll with the chicks dawg’. But it’s not just rap painting women as fast and loose sex objects. Even some of the ‘radio-friendly’ pop stuff on the airwaves hint at getting high, drunk and making the ladies obey your every command if you threaten to hit them or douse them with narcotics and intoxicants.

Here’s a sample, for aspiring feminists to write ‘open letters’ about.

1. Blurred Lines. ‘But you’re an animal, baby, it’s in your nature’

2. Young Wild and Free. ‘So what we get drunk, So what we smoke weed’

3. Stupid Hoe. ‘You can suck my diznik if you take this jizzes’

4. The too obvious ‘S&M’. ‘But chains and whips excite me’

 5. Timber. ”Im slicker than an oil spill. She say she won’t, but I bet she will, timber’

Gabrielle’s dad himself is an occasional rap playa. As Phua Chu Kang he rapped about SARS and graciousness on the train, a fine example of how rap can be used for the greater good beyond money and buttocks, even if he had to resort to some violence to get the message across( ‘Excuse Me While I Give you a KICK!’)

Apology to humanity accepted, F21. Maybe it’s time to switch your HQ’s playlist to the entire soundtrack to the female-empowering Frozen instead.

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