Super Import Nights too sexy

From ‘ Car show heats up with sexy bikini girls’, 4 May 2012, article in insing.com

Some are wondering if upcoming car show Super Import Nights (SIN), which features not just cars but also sexy girls, will prove too raunchy – especially for children. SIN is returning for the fourth time this year and will be held at the Singapore Expo from 25 to 27 May.

For the first time, the show is also organising a beauty pageant – Miss SIN Search 2012 – and inviting women to submit their photographs to the website. According to Shin Min Daily News, the pageant rules, first published in late April, required aspiring contestants to submit two kinds of photos; one of them clad only in a bikini, and another of them partying in a club.

As the result, many submissions depicting women in little or no clothing can be seen on the website. The flesh parade has raised the temperature in Internet forums. Cabelle Liew Sheryln commented: “Why so X-rated? Promoting cars or boobs? For a moment, I thought I’m looking at Playboy’s website.”

A Shin Min Daily News reader, housewife Wu Ning Jing, also pointed out that the show was offering tickets priced at $5 for children. The 41-year-old is concerned that children may attend the exhibition and “see things they shouldn’t”.

Bikinis and cars go together like ham and cheese. Today, the word ‘model’ has become standard double entrendre when it comes to car show displays.  Flashy cars have been linked to beautiful women since at least 1970, with the ‘Concours International d’Elegance’ motor show being staged at the appropriately titled Gay World, bringing together ‘the glittering status symbols of modern man’. You won’t see such sexist promotions anymore, but ‘race queens’ as they are known today, are wearing much less than their 70’s counterparts. Automobiles have been feminised by men for as long as anyone could remember. We call our toy ‘a beauty’, talk about her ‘sleek curves’, and how she ‘purrs’ when the engine is ignited.  Placing an actual female next to a car is merely extending its gender, maybe personality, into flesh and bone. In 1936, there was even a model called the ‘Hillman Minx’. In Kill Bill, the Bride calls her ride the ‘Pussy Wagon’.

Biker chic

In 1978, one lucky Lagonda was ridden by seven models during a fashion show at Mandarin Hotel. Even vintage cars that seem to have come right out of the Monopoly game get their share of the ladies.

Herbie is jealous

What would a motor show be without women then? Perhaps a ‘ringside magic show’, or a ‘dance band’ for entertainment (1965)? Steak without the sizzle, fireworks without the noise. Today, the car is not the only hardware that sells better with sex. Tech fairs selling smartphones, TVs, cameras, Playstations, tablets are all employing models to caress products with their fingers, though the likelihood of snaring a babe with every purchase is dismal compared to buying a car. Why didn’t we have such things during the days of VCR tape recorders and mini-compos? If only Borders had thought of this gimmick before they closed shop. The only way to promote the reading habit and sell encyclopedia these days is to have bikini models manning booths at book fairs. You can even make the Oxford Dictionary look sexy if you try hard enough.

Go go gadget gals

But what’s this about a ‘pageant’ then? If you have women vying for a title and using their sex appeal to outdo each other, who cares about the cars? Perhaps Super Import Nights is overselling its sideshow perks, and since it’s harder to be tempted into buying a car than a new set of speakers, having a bikini contest instead of the usual anonymous flesh parade is unlikely to boost sales at a motor show. In fact, with hordes of guys busy gawking and not browsing merchandise, it may even backfire on the organisers if the crowd of horny onlookers turns off genuine car buyers.

Here’s a list of strange things you can get a pretty lady to sell at trade fairs. Nope, no books still.

1) Mouse

2) Keyboard

3) Battery Grip

4) Stuff that look like they belong to another type of lifestyle fair

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One Response

  1. Sex sells, no matter what. Works better for products that are more linked to male lifestyles.

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