From ‘Teach kids proper spelling from young’, 11 March 2013, ST Forum
(Estella Young):…A renewed interest in proper English might push pre-schools and childcare centres with misspelled names to reconsider their policy. Names like “Twinkle Kidz Kindergarten”, “Kidz Playhouz”, “Jenius Kindergarten” and NTUC’s “My First Skool” are not modern or cute. They are an eyesore.
Reifying common spelling errors only imposes an adult’s definition of creativity upon a young child already struggling to learn the basic rules of his world – ranging from social behaviour to grammar to mathematics.
Teaching him that his school’s name must be spelled “skool” is as cruel and nonsensical as telling him that red is blue, or that one plus one is four. Such a child would have a nasty shock when he enters primary school and discovers quickly that correct spelling does matter.
In 2009, NTUC childcare rebranded itself as ‘My First Skool’, explaining the deliberate typo as reflective of its philosophy of ‘encouraging children to be creative’ and ‘not penalising them when they make spelling mistakes’. That’s over-explaining it. I think it’s just simple marketing in an attempt to make pre-school sound, well, ‘kewl’. Critics bash the Skool for confusing small children and setting a bad example, but this ‘skool’ trend was started way back in 1994, by another brand known as ‘The Little Skool-house’. Well that explains our generation’s horrible shorthand spelling on Whatsapp and Facebook then; It’s because our educators told us it’s OK to spell something the way it sounds, u know, like dis. Wadever.
Purists argue that distinguishing variations in spelling to deliver tone or ‘style’ wouldn’t work for kids, who need to develop the fundamentals in the language before they start listening to rap music and get traumatised when they find out that ‘dog’ can be spelt ‘dawg’. Some work, while others, like the writer complained, are indeed an eyesore. ‘Kidz’, for example, has a zany exuberance to it, and is the ‘fun’ plural you’ll find on children’s TV, camps or breakfast cereal. ‘Playhouz’, on the other hand, sounds like Nazi kindergarten where they serve booze instead of milk and cookies, while ‘Jenius’ is the kind of slangy abomination that bimbos type on their status updates, as in: ‘Einstine is such a Jenius!’ I guess the people at Jenius have good reason could deny that they mis-spelled ‘Genius’ on purpose. I mean, who would have the ballz to give themselves that sort of pressure? J is also not a ‘hipper’ G. Joat, Jorilla, Jirlz all look jod-awful.
People who frown on ‘skool’ are also likely to take offence at neologisms like ‘skratch’, ‘rox’, ‘luv/lurve’, ‘teenie-weenie’, ‘midnite’ and argue over ‘hurray’ and ‘hooray’, yet are unable to account for the numerous ‘errors’ that abound in the same literature text that they hug to sleep with. Even if one did drill into kids that Skool should be ‘sCHool’, they will have to find out the hard way that the ‘CH’ sound is different in ‘chair’ vs ‘choir’ vs ‘chaise
lounge longue’. English itself is exasperating in its usage, as explained in a 2009 piece by ST’s Janadas Devan, who revealed that the old ‘school’ used to be spelt as ‘scole, skule, skoole, skoll, scolle, scoile, scwle, schoule and scool’. Skoole, in particular, sounds like a nursery for pirates. If there’s anything that’s ‘cruel and nonsensical’, it’s not just the people at First Skool screwing up the language and hence the way we spell for the rest of our lives, but the creators and contributors to a confusing universal language themselves. Blast you, ye ole swill-sippin’ dandy scallywags!
Besides, which kid would want to go to the grave sounding ‘My First SCHOOL’ anyway. It’s like celebrating puberty with ‘My First Period’.