How to get rewarded for reporting litterbugs

From ‘Reward people who catch litterbugs in action, MP Lee Bee Wah proposes’, 12 Oct 15, article by Monica Kotwani, CNA

…Ms Lee said picking up litter is not enough. She is encouraging her residents to look out for those who litter habitually. She also suggested to the authorities to reward people who catch litterbugs in action. For example, after a resident takes a video of someone littering, he submits the evidence to NEA, and he gets to earn half of the summons.

She said: “In Taiwan, every resident is an enforcement officer. They can video, they can take photo of the litterbug and submit to their NEA. And if there is successful prosecution, their NEA will give the resident who reported it half of the summons collected.

…Said NEA chairman Liak Teng Lit: “I think the Government needs to think through what are the things we need to do. If you look at the equivalent of what is happening on the road, many people today have their in-vehicle cameras and not many people dare to make funny claims about accidents because there is a risk that whatever you say could be contradicting what’s on the camera in someone else’s vehicles.

“So certainly having neighbours watching over the environment and watching over each other will be very helpful. For the good citizens, there is nothing to worry about. In fact, people will be filming you doing good things and praising you rather than reprimanding you.”

The idea of a ‘litterbug vigilante’ is not a new one. In the face of weak enforcement, many have called upon concerned citizens of this ‘cleaned’ nation to rise to the occasion and publicly shame our fellow Singaporeans for their inconsiderate behaviour. NEA chairman Liak himself is the sort of guy who would tell people ‘nicely’ if they litter, citing statistics that 6 to 7  out of 20 litterbugs would give him a dirty look, while 1 out of 20 would yell at him to mind his own business. (Liak Teng Lit: 5 million, 70,000 cleaners, that is ridiculous! 16 Feb 2015, ST).

Mr Liak got one fundamental thing wrong about human psychology though; NO ONE will ever bother to take a video of you volunteering to clean someone else’s crap and give you a thumbs up. If you have followed STOMP long enough, you’ll realise that people are more interested in taking pictures of flaming cars, dead insects in food, catfights, exposed buttcracks, people washing boots in food court sinks, or if you’re lucky enough, someone shitting outside an MRT station.

Good Samaritans doing everyday niceties, without risking their lives or losing limbs saving strangers from total disaster, often go unnoticed. If you defend a helpless teenager from a crazy abusive angmo, you’re recognised as a hero. If you escort an old lady cross the road, you’ll be praised as an angel sent from heaven. If you, however, wag your finger and tut-tut at someone for leaving a mess in public, people will start asking: ‘What are you, Captain Planet?’ Which explains why now an MP is suggesting that we need to instill paranoia into litterbugs so that they think twice before launching that filthy booger out of the car window. And that by throwing money at you, hopefully that would encourage you to grow some spine and snitch on your fellow man.

Just last year, the NEA mooted the idea of recruiting volunteer enforcers to go around catching nuisance litterers. It’s a thankless job and no wonder we haven’t heard anything about this project since. It’s slightly worse than being one of those library attendants who go around shushing noisy children. As for filming someone red-handed, it’s practically impossible to whip out your phone and catch someone just at the instant they’re flicking their cigarette butt into the drain or throwing their Old Chang Kee fishball stick by the road. You’d have to start filming people secretly from behind a bush, and who has the time for such undercover stakeouts, half-summons cut or not? You’re more likely to be the one reported to the cops instead because of your suspicious loitering around trying to help the NEA raise their miserable KPIs.

Lee Bee Wah’s idea would probably work, provided you’re in the Old West looking for Billy the one-armed bandit, except that you’re armed with a crappy phone instead of a lasso to round up fugitives. It’s a sad state of affairs when the authorities need to pay amateur mercenaries to do the dirty work for them. Such a move is backward cowboy thinking and should be duly, well, trashed. Then do I have a better solution, you ask? Well, one word: Drones. Yes, flying surveillance machines designed to catch these no-good scum of the earth from way up high. It sure beats clumsy spywork and none of the scuffles or vendettas when things turn ugly. It’s like Robocop with wings.

We’re supposed to be a SMART nation now, MP Lee. Let’s live up to that, shall we.

PRC peddlers waving tissue paper in your face

From ‘Upset over foreign tissue paper sellers’, 13 Sep 15, article by Theresa Tan, Sunday Times

Able-bodied foreigners are flying in to sell tissue paper in public areas, upsetting elderly or disabled Singaporeans who are earning a living this way.

Women in their 50s and 60s from China, Thailand, Vietnam and Myanmar have been seen selling packets of tissue paper at hawker centres, coffee shops and other places. They come as tourists, stay as long as their visas allow, and sell three packets of tissue for $1 – the same as the local sellers.

Hawkers and local tissue paper sellers said they first noticed the foreigners about a year ago.

…In the first six months of the year, the NEA rounded up 145 illegal hawkers selling tissue paper, mobile phone accessories, clothes and other goods. About half were foreigners, an NEA spokesman told The Sunday Times.

…Retired organisational psychologist Michael Loh said he finds it annoying when Chinese nationals approach him at food courts and coffee outlets at malls near the Jurong East MRT station.

“They are aggressive and wave the tissue paper in your face. This is a disguised form of begging and I feel they are taking advantage of Singaporeans’ generosity,” he said.

The elections are finally over, and we already have the first piece of news that would make the Opposition think: ‘Damn, why didn’t I bring this up during the rallies?’.

I’ve always wondered how foreigners who need to sell tissue paper or even beg from generous Singaporeans could afford to even buy their ticket into the country. During Ramadan, foreign beggars from countries as far away as Pakistan make up the ‘seasonal menace’ at Kampong Glam, going around the enclave receiving alms from locals. (Beggars descend on Kampong Glam, Jul 5 2015, ST). Some speculate that these foreigners could be part of a syndicate. In 2014, a ST Forum writer cited an incident of a man coming out of a ‘Malaysian-registered’ van collecting and replacing a donation tin belonging to an elderly man with no legs. It’s no wonder that tissue paper is lucrative enough for schemers to capitalise on, since Singaporean office workers can’t have their lunch without their trusty ‘chope’ companion.

If these ‘guest’  tissue sellers are truly part of an international syndicate, they could be sent home with a comfortable cut on a plane the very next day, having sumptuous airline food, while our ‘pioneer generation’ count coins to buy themselves kopi for breakfast, not to mention recoup their $120 licence fee. NEA may be rounding up the flock, but perhaps the damage has already been done, as Singaporeans become more wary of tissue peddlers or street vendors in general, whether they’re licensed by the authorities or not.  But this foreign competition isn’t the least surprising, considering that it’s a struggle faced even by elderly cardboard collectors. Here we have needy Singaporeans living day by day toiling in the sun, only to have some fly by night PRC on a tourist visa bossing them around and claiming territory in a land that doesn’t even belong to them.

Maybe the Workforce Development Agency could do something, like teach our cardboard collectors how to negotiate with aggressive foreign competitors around turf lines, or self-defence catered for seniors, which they should be able to pick up easily since they’ve done so much ‘exercise’ already. Caring for our unskilled work force and throwing money at them isn’t enough. The Government needs to fight for their very survival against this tide of strangers who invade our shores to illegally eat into the rice bowls of our own people. Interpol should be engaged to crack down on syndicates, not runaway rogue politicians. ICA needs to do a more thorough job screening visitors with shady agendas, whether they’re here selling tissue paper or their own bodies for a few days. If the NEA can’t physically hunt them down, then by God, Tan Chuan-Jin, please put your sprint prowess to better use.

Police report filed over Vivian Balakrishnan’s Facebook glitch

From ‘Elections Dept reins in breach of rules’, 10 Sep 11, article by Siau Ming En, Today

…Screengrabs of a tweet on Minister for Environment and Water Resources Vivian Balakrishnan’s account linking to a Facebook post about an election walkabout — with a time stamp indicating it was published today — had some netizens questioning if electoral rules had been broken.

A spokesperson for Dr Bala­krishnan — who is leading the PAP team defending their seats in Holland-Bukit Timah GRC — said the minister has explained to the ELD that the Facebook post in question, which was first published on Sept 4, had been repeatedly published automatically.

“Despite multiple attempts by the page administrators to stop this, the problem recurred at 1.52am on Sept 10, 2015. We have contacted Facebook headquarters to conduct an investigation into the source of this bug,” Dr Balakrishnan told the ELD.

As his Facebook and Twitter accounts are linked, an associated tweet was also generated today. “We have also requested that the page be locked down to prevent any further postings,” Dr Balakrishnan said. Both the Facebook post and tweet have been removed from the respective social media platforms.

The police confirmed that reports were lodged on the matter, and they are looking into it.

UPDATE: Facebook confirmed on 11 Sep 15 that it was indeed a bug in the system that led to ‘recurrent autoposting’. Which is the internet equivalent of a ‘broken record’.

PAP’s youngest candidate Tin Peiling was accused of flouting Cooling Off Day rules back in 2011 when one of her Facebook posts called out rival Nicole Seah for sympathy weeping. An ‘administrator’ named Denise He took the rap. 4 years later, Tin is a rising star and looks set to sweep Macpherson off its feet, and another breach of Cooling Off Day rules is attributed not to a social media ghostwriter, but a ghost in the machine. Just a few days back, police reports were made against PAP MPs attending getais, which cater to a different sort of ghost altogether.

I suppose we should trust the Minister when he claims that there was a glitch in the Facebook-Twitter matrix. After all, this is the man who delivered an epic lecture about integrity and admitting to mistakes during his hawker centre kerfuffles with the WP. He could have blamed it on a hacker like what Ello Bello did to explain his seditious comments on Facebook. He could have blamed the haze for impairing his judgement and making him lose track of time. BUT NO, he chose to target a bug in the 2 biggest social media platforms in the world. Vivian is also no slouch when it comes to tech, being a self-professed gadget hobbyist himself, so he should know what he’s talking about. The PAP, I’m sure, just like it doesn’t have a ‘history of backstabbing’, does not have a history of obscuring the truth either.

Still, I don’t recall the Minister making personal apologies for blowing the YOG Budget in 2011, putting the fault on the ‘ministry’s inexperience’ in organising such a mega event. He also justified tripling the budget by saying that the YOG couldn’t have been a success otherwise. That’s like ordering a cake too large for a birthday party and then buying more candles to make up for it. Well at least he didn’t say there was a glitch in his calculator then.

If there’s a freak result in Holland-Bukit Timah GRC today, let’s hope the PAP team admits that they simply did not do enough to win hearts and minds, rather than dig into the ballot boxes looking for phony saboteur votes instigated by rogue polling agents. But if they do walk out as victors, my advice to the Minister and his team is to look beyond petty politics, all this talk about being whiter-than-white clean, and focus on the haze immediately instead.

Lingo Lingo music video not reflecting Singaporean way of life

From ‘Still no go for Lingo’, 22 Aug 15, article in TNP

…The video was uploaded onto YouTube on Aug 4. It features Ah Boys To Men star Tosh Zhang, local singer-actor Bunz and their entourage flanked by a fleet of supercars and sexy girls in lingerie, rapping about Singlish.

It was criticised by some netizens, who said it did not reflect Singaporeans’ way of life as it promoted a super luxurious lifestyle with scenes of well-dressed young people hanging out by a private jet.

Lingo Lingo Where You Go was screened for free at the National Library on July 25. The short film, which cost close to $100,000 to make, is about a man who wakes up from a 10-year coma to a world of unfamiliar Singlish terms and phrases.

…Freelance model-actress Melody Low, 22, who is the main female star in the video, is not affected by the negative feedback. She told TNP: “It is quite common these days for people to have differing views as they have different tastes and mindsets.

“Some netizens say that the Lamborghinis do not represent Singaporeans. However, we are a First World country and Singapore has one of the highest rate of people buying supercars, so I think it is okay.”

Melody doesn’t do much except pout and preen for a few seconds in the Lingo video, though what she said about supercar ownership in Singapore is not too far off the mark. For anyone familiar with the rap genre, it’s all about swag posturing with fast cars, bling, babes and booty. You even have a singer in there who calls himself ‘Bunz’. Definitely not something to sign off graffiti with. If the private jet scenes look familiar, it’s because the director was clearly inspired by the video for ‘I Want it That Way’ by the Backstreet Boys. Well at least it’s not THESE dandy guys rapping instead.

Some of the verses in here are truly cringeworthy, like ‘Wassup Lah Leh Lor’, or ‘I love my Singlish like my Ferrari/Just like my mee rebus, teh peng and curry’. The problem with the video is not the blatant ripoff from Fast and Furious, the use of Autotune, or Bunz singing about his Ferrari, but that ‘Lingo Lingo’ takes itself way too seriously.  And ironically, this vulgar glamourisation of Singlish would be an effective way of getting Singaporeans to STOP using it, whether its echo is louder than the Lambo or not. And nothing irritates me more than the cocky vroom vroom of a supercar on a small street. Kao peh la!

Here’s a curious history of the genre known as ‘Singlish rap’, ranked in ascending order of personal preference. Note that this is not ‘Singaporean rap’, but rap incorporating elements of Singlish (lingo, intonation) and inevitably some low-brow humour. So the unwatchable MDA rap is thankfully excluded.

Special mentions:

An interesting companion to the ‘Lingo Lingo Where you Go’ video, where Mr Brown and his podcast gang lament about COE and ERP. Or should I say, the E to the R to the P.

A rap about not wearing pants. Not much different from most commercial rap songs nowadays.

6. ‘Excuse me ah, while I give you a kick!’ – PCK (A happy journey starts like that, 2009)

The irony of this public service announcement rap is that it’s not typically Singlish to say ‘Hey you over there’. In terms of effectiveness, this video did nothing in terms of commuter graciousness, but it paved the way for the Dim Sum Dollies. Phua Chu Kang also appears more than once in this list. Which says a lot about the genre.

5. ‘Some say Leh, Some say Lah’ – PCK (The Sar-vivor rap, 2003)

Here’s PCK again telling you wash your hands to ward off SARS. Unfortunately people remember the ‘some say lah/leh’ lyric more than the rest of the stuff that’s actually important. Yes, there’s an album for this, and ‘lah leh lor’ is still as frequently used as ever. ‘Don’t be a Regretter’, thankfully, didn’t ‘Sar-vive’ as a catchphrase for long. The lingo Gods have spoken.

Screen Shot 2015-08-22 at 4.41.26 PM

4. ‘I’m just a recruit so I really bobian’ – Recruits’ Anthem, Ah Boys To Men

Another Tosh Rock rap from the Ah Boys soundtrack. Propaganda much. Retired generals can use this as their entrance song when they conduct rallies.

3. ‘Some say we kiasu, some say we kiasi’ – Limpeh, Shigga Shay (2013)

The above line sounds like a nod to the SARS rap, but this is a better effort from Tosh Rock, who guest stars on this track. I suspect the reason why this put ‘Lion City Kia’ Shigga Shay firmly in the limelight is that it’s rapped mostly in Hokkien. Of course it would be even funnier if veteran actor Richard Low performs this. He’s totally wasted on Tanglin.

2. ‘No chai tau quay then kai fan lor’ – Rasa Sayang, Dick Lee (1989)

Moe Alkaff is hilarious here. The Singaporean-ness is strong on this one, though it comes from a musician who’s not exactly known for busting gangsta rhymes. Apparently in the late eighties, according to Dick, ‘life is like a holi-holiday’. We also could afford pagers and ‘cordless’ phones. However, it mentions Sang Nila Utama and Raffles, not no LKY. WHHHYYY.

1.’I always give you chocolate, I give you my Tic Tac, but now you got a Kit Kat, you never give me back’ – Why you so like that, Kopi Kat Klan (1991)

The mutha of all Singlish rap. Charming, timeless and sibei funny.

Yusof Ishak’s name misspelt in SG50 commemorative package

From ‘Typos in packaging of SG50 commemorative notes’, 20 Aug 2015, article in CNA

The launch of the SG50 commemorative notes set on Thursday (Aug 20) was marred by typos.

The name of Singapore’s first President Yusof Ishak was misspelt as “Yusok Ishak” on a foldout portion of the packaging as well as in an enclosed booklet. There were no errors in the spelling of his name on the commemorative notes, released to mark Singapore’s Golden Jubilee.

In response to Channel NewsAsia’s queries, the Monetary Authority of Singapore (MAS) said it is printing stickers to cover the erroneous text.

“We apologise for an unfortunate typographical error in our first President Yusof Ishak’s name in the folder containing the SG50 notes,” said an MAS spokesperson in a statement. “We are printing stickers to replace the misspelt part of his name. The stickers will be affixed to the folders available from the banks, from Aug 25 onwards. Those who have already collected the folders may also obtain the stickers then.”

…MAS managing director Ravi Menon issued a statement late Thursday, taking full responsibility for the error. “This should never have happened, is not acceptable, and I take full responsibility. I apologise on behalf of my colleagues who worked hard to prepare the notes and folders but are deeply disappointed that we made this most unfortunate mistake. We will put this right,” he said.

See what you've done MAS.

Look what you’ve done MAS.

I hope no one gets fired over this boo-boo, and MAS did the right thing admitting their mistake first before someone noticed and posted it online. Chances are you’re more likely to stare at the artwork and play with the 3-D hologram on the currency before reading a single word of introductory text. Wonder if anyone will queue overnight to get the corrective stickers though. Personally I wouldn’t line up again to get one that says ‘Yusof’, or if MAS is as stingy with the recovery budget as they are with proofreading, an ‘F’. F, for FAIL.

Incredibly, people have been making the ‘Yusok’ mistake way before this spectacular gaffe. A trawl through Twitter uncovered these gems more than 3 years ago, when ‘Yusok Ishak’ was the affectionate name people gave to cash in their wallets.

Screen Shot 2015-08-20 at 11.43.38 PM

Well at least the English on the notes itself is clean, unlike the disaster in 1992 when ‘Board of Commissioners’ was spelt as ‘Commissoners’ on commemorative $2 bills (Spelling error in special issue $2 bills, 4 July 1992, ST). You would, however, expect some critics to complain about the ugly artwork, or how the design looks like a ripoff of some other country’s currency, like our recently minted, Euro-looking, Third Series $1 coins.

Nevermind 50 years of nation-building, another commemorative exhibition last year titled ‘Singapura: 700 years’ was marred by ‘typos, inaccuracies and style inconsistencies’, with Perak’s ‘Slim River’ misspelt as ‘GRIM River’. The Singapore Symphony Orchestra was erroneously spelt as ‘Symphonic’ Orchestra.  Thank you R.M Arblaster sir for your astute nitpicking, though your complaint and call for formal proofreading apparently did little to convince MAS that spelling is paramount, especially when it comes to the name of our first PRESIDENT. Can you imagine if people spelt the deceased LKY’s name wrongly? Their Seventh Month would be very, well, eventful, to say to the least.

If there’s any consolation, ‘Yusok’ isn’t half as bad as spelling Obama as ‘Osama’.

Delicious Fengshan and the WP pot

From ‘Vote for a party whom you trust to manage your money and town council’, 14 Aug 2015, article by Edric Sng, CNA

…Referring to a post by WP chairman Sylvia Lim on her recently-started Instagram account, the Deputy Prime Minister said: “Now we see the chairman of the town council saying that Fengshan SMC looks quite delicious. What’s going to happen? You’re going to swallow up Fengshan? For what purpose? To serve the residents of Fengshan? Or is Fengshan delicious because you want to add it to the pot? And help the town council with the deficit?”

In her first post on Instagram On Tuesday, Ms Lim posted a picture of herself at Fengshan hawker centre with the caption, “The taste of Fengshan — heavenly!” The post was accompanied by the hashtag #reasonstowin.

    In the poison’d entrails throw.
Toad, that under cold stone,
Days and nights has thirty-one;
Swelter’d venom sleeping got,
Boil thou first i’ the charmed pot!

                                – Three Witches, Macbeth

WP announced over the weekend that their A-team would continue to stay in Aljunied GRC, probably to the chagrin of our DPM who was hoping to bash the team further on their money troubles and adding things to their pot. TCH always had a ‘trust’ issue with the WP, and picked on meeting minutes before the 2012 Hougang by-election  in an attempt to expose the ‘integrity’ problem with Png Eng Huat. TCH also called out Low Thia Khiang for shedding ‘crocodile tears’ at the departure of Transport Minister Lui Tuck Yew, that he was seizing on the chance to ‘squeeze political mileage’. Well, when is anything that the ruling party, or any party for that matter, has done so far NOT for the intention of gaining ‘political mileage’? It’s just a fancy term for ‘winning favour’.

I suppose once you’re in an indomitable position within government, you’ve no qualms about taking catty swipes at opponents, even more so now that WP’s champions will not be infiltrating the Pasir Ris-Punggol 6-member fortress as an answer to the ‘orh luak’ challenge after all. If TCH responds to the Fengshan deceit in his usual candour, it would make him look like Mr Wilson throwing a hissy fit at Dennis the Menace for trodding on his tulips #reasonstokaopeh. Low Thia Khiang has deftly parried TCH’s assault with the rhetoric about whether this is the ‘kind of politics‘ that Singaporeans want to have. Wonder if Sylvia Lim will post a picture of a longkang (gutter) next.

Outgoing minister Lui would know a thing or two about swallowing. His Moulmein-Kallang GRC was ravaged, chewed, spat out and engulfed by surrounding PAP-owned GRCs. Joo Chiat SMC, known as a foodie Mecca, was eaten up by Goh Chok Tong’s Marine Parade GRC. For now, Fengshan remains up for grabs, with even retiring Raymond Lim having had his fill of it already. There’s more to Fengshan than just a hawker centre famous for Bak Chor Mee, though. There’s Bedok Simpang and a florist called ‘Katong’ Flower Shop for some reason. In Chinese, Fengshan is literally ‘Wind Mountain’. We have a complaining Minister who’s ‘full of wind’, anchoring his ward like a ‘Tiger in the Mountain’.

At this point, the Fengshan Instagram debacle turned out to be less a teaser than strategic PAP bait, and TCH eagerly snapped it up. As a military man he should be all too familiar with psychological warfare, and with the WP vanguard using social media to play mind games, he should be careful not to fall for anymore traps that make him look, well, silly. If there’s anyone actually ‘winning’ out of this, it’s the Fengshan orh luak stall. They happen to sell Chai Tau Quay too. Maybe Chan Chun Sing can pop over and swallow that up. Not the XO version though.

BreadTalk passing off Yeo’s soya bean milk as ‘freshly prepared’

From ‘BreadTalk gets stern warning from CASE’, 7 Aug 15, article by Jessica Lim, ST

The Consumers Association of Singapore (Case) has issued a strongly- worded warning to bakery BreadTalk, informing the firm that its recent actions were in breach of the law. It also warned the company that it would take action should such “flagrant breaches” continue.

The bakery chain came under fire for selling soya bean milk from Yeo’s in bottles labelled “freshly prepared” at many of its outlets.

A video of a BreadTalk worker pouring the drink from a Yeo’s carton into the bottles, which was widely circulated on the Internet, had sparked off the angry reaction.

…”The questionable practice by BreadTalk is unacceptable,” said Case executive director Seah Seng Choon. “By indicating the words ‘freshly prepared’ on the bottles, consumers may reasonably be deceived or misled to believe that the soya bean milk was freshly brewed in-house and therefore commands a higher value than Yeo’s pre-packed soya bean milk.”

Hey BreadTalk, Soya think you can cheat customers, eh? The company reportedly repacked and sold 350ml bottles at $1.80, from 1L packs of Yeo’s from Fairprice at $1.50 (probably currently going at 50% cheaper because of SG50). The question of what a bakery is doing selling soya bean milk aside, this cost-cutting stunt appears to be a desperate attempt to recuperate from the LKY bun fiasco back in April. If anything, this incident serves as a warning to consumers to educate themselves about how ‘Big Bread’ sources and markets their wares, and how ‘natural’ BreadTalk’s  ‘Natural Yeast Bread’ really is.

Food scams aren’t new. As far back as the early 1900’s, merchants were passing off butter as ‘cheap margarine’. One furious Forum writer compared the Yeo’s deceit to the case of meat suppliers passing off beef as mutton.  We panicked about the horsemeat scandal affecting our Ikea Swedish meatballs. Milk formula giant Wyeth sneaked lutein, unapproved as a nutrient by AVA, into their products. Yet despite all the lies and scares, we trust our AVA to do their jobs; that we don’t end up eating mislabelled, taboo meat, or pay a premium for something that you could get in bulk at a petrol kiosk during a CNY promotion. Fortunately for us, we were spared the raisin muffin aluminium scare which broke in BreadTalk HK back in 2014.  Not sure if these were labelled as ‘Freshly Smelted’.

BreadTalk apologised for the ‘misaligned presentation‘ in their Facebook page, which is a sugar-coated way of saying ‘we cocked up’. Sure, nobody got poisoned by the in-house repackaging, and one could argue that if you’re running a public listed company, some corner-cutting is likely to tolerated. I don’t expect your soup to be ‘home-brewed’, or even your bottled juice to be ‘freshly squeezed’. In fact, we all need to take such claims with a pinch of salt. Restaurants dress up their dishes with seductive claims all the time, whether it’s ‘slow-cooked’, ‘hand-made’, ‘homemade’, ‘organic’ or worse, ‘ARTISANAL’. We see things like ‘Natural Flavour’ in our foods but don’t think twice before dropping it in our shopping carts. It’s all in the marketing, but unlike BreadTalk, at least most people bother to hide their tricks away from concerned customers. I mean, just look at this Ferrero Rocher ad. It features a guy wearing an actual chef’s hat. And hazelnuts picked with fine tweezers.

If there’s anything that BreadTalk management knows it’s how to trim expenses. Founder George Quek was himself selected to be part of a ministerial pay review committee in 2011. They were also accused of discriminatory hiring practises, with one Malaysian HR manager reportedly signing up only his own countrymen. Well, as the saying goes – Talk is Cheap.


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