Focus on the Family’s workshop promoting rape culture

From ‘Christian charity defends workshop which Hwa Chong student called sexist’, 7 Oct 2014, article by Pearl Lee, ST

A Christian charity that conducts sexuality and relationship education workshops in schools has defended its programmes, after a student said it promoted gender stereotypes. Student Agatha Tan, a first year junior college student at Hwa Chong Institution, had on Friday attended a workshop in school, run by Focus On The Family Singapore, a pro-family Christian charity.

…She referred to a booklet given to students, which said girls need to feel loved, can be emotional and have a “deep need for her boyfriend to find her beautiful”. The booklet also said boys are “visual”, and that a “guy can’t not want to look”, and they have a desire to “visually linger on and fantasise about the female body”.

Ms Tan said the booklet “paints girls as hopelessly dependent beings who are incapable of surviving without guys”. She called it an “extremely sexist view” that “trivialises girls’ problems” and “serves as a foundation for the further boosting of the male ego”.

…But Focus On The Family Singapore – approved by the Ministry of Education to run sexuality education programmes in schools – said on Tuesday that the workshop that Ms Tan attended is not a sexuality education programme. “It is designed to be a relationship programme to help young people unravel the world of the opposite sex, uncover the truths of love and dating, and reveal what it takes to have healthy and meaningful relationships,” said its head of corporate communications, Ms Vicky Ho.

In Agatha’s lengthy rant about how sexist the FotF booklet is, she accuses the programme of ‘promoting rape culture’ in school, and detests the use of the word ‘gal’, which makes the intelligent, modern woman sound like a dim-witted floosy. Agatha comes across as a worthy candidate for AWARE membership, a young, aspiring, independent woman who would intimidate the average jock who’s enslaved by raging hormones and makes dick jokes all day long. Alas, mainstream media is full of gender stereotypes, from men losing their minds over a woman’s perfume in TV ads, to ‘gals’ in sexy sports attire seducing men in a SAFRA club. Surely it’s an exaggeration to cry ‘rape’ everytime the female form is objectified to sell a product, whether it’s a gym membership, a sportscar or a Christian workshop for young adults.

We hardly take such distortions of gender identity seriously, that is until an organisation like FotF claims to be one of the leading authorities in adolescent relationships and starts to drill into innocent young minds a half-baked, pseudo-scientific account of what today’s young women, and men, want. Instead of admitting that their material is mostly a sweeping, lazy generalisation of how boys and girls behave, FotF has the cheek to maintain that what they’re dishing out are the actual TRUTHS of love and dating, when these are in fact tired cliches masked as sage advice, stuff which read like rehashed Aunt Agony columns right out of the 60s, when young ladies are supposed to curtsey before a line dance and boys only grow testicles after learning how to ride a horse like a swashbuckler.

Here’s my breakdown of the relationship ‘tips and tricks’ which FotF advocates for a ‘healthy and meaningful’ relationship:

1. Reverse psychology always works if you’re a woman. If  she says ‘sure..go ahead’, you walk away at your own risk. If she says ‘I’m not upset’, she actually refraining from kicking you square in the balls.

2. Shouting gets your point across. e.g the interrobang in ‘ARE YOU LISTENING TO ME ?!’ It’s OK if you’re a girl, you’re supposed to be an emotional, needy creature with the privilege to boss your man around.

 3. Believe everything a man says. Especially when he says ‘I love you’. Because he means it. Obviously.

4. A girl will NEVER EVER go after you just for your money, because ‘emotional security’ and ‘closeness’ are far more important than financial security. So stick to that greasy fryer and shift work, young man, your woman still loves you so long as you spoil her with sweet words and attention.

5. Guys are just as complicated and fickle as girls. One moment they like girls with good ‘personalities’, the next moment they like ‘all types of girls’, then they like those who’re confident being ‘themselves’.

6. Guys are goddamned sex maniacs who can’t wait to lay their hands on your naked body. Only you, girl, have the POWER to put an end to his irrepressible lust once and for all.

I think FotF should stick to doing what they do best, like, focussing on the FAMILY and babies, and leave the troubled teen crap to people who live in the real world, because reading this patronising hokum is like consulting the love horoscope, or a literal version of the cheesiest Beverly Hills 90210 episode ever. Prepare your acceptance speech for the ALAMAK awards, FotF!

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NUS assistant professor faking academic credentials

From ‘NUS probing work of ex-medicine faculty member’, 14 Sept 2014, article by Linette Lai, Sunday  Times

The National University of Singapore (NUS) has opened an investigation after reports that former faculty member Anoop Shankar had faked his academic credentials. “In view of the media reports on Anoop Shankar, NUS has initiated an internal investigation into his research publications when he was at NUS,” a university spokesman said yesterday.

According to his resume, the former assistant professor at NUS graduated from India’s top medical school when he was 21 and had a doctorate in epidemiology. However, a review of his work by West Virginia University in the United States found that Mr Shankar had only a master’s degree from the University of North Carolina and did not graduate from the All India Institute of Medical Sciences in New Delhi.

In addition, some publications listed on his resume were either authored by someone else, or did not exist.

Mr Shankar was at NUS’ Yong Loo Lin School of Medicine from 2005 to 2008, where he was part of the department of community, occupational and family medicine. There, he wrote several papers on topics such as diabetes, and was also part of a research programme looking into eye diseases in Singapore.

Dr. Anoop Shankar, if that is in fact his real name, was part of a team of researchers involved in the epidemiology of eye diseases in Singapore, according to the 2004 Yong Loo Lin School of Medicine annual research report. Ironically, it is NUS senior management who were too BLIND to realise they have been supporting a fraudster’s work with research funding all this time. Some of his outlandish claims can be easily refuted with random background checks or maybe a few calls (courtesy of NBC news):

1. He was never a member of the Royal College of Physicians.

2. He supposedly wrote a paper in 1976 (the year after he was born), not 1996 as claimed in his resume. It turned out that none of the papers listed were actually written by him.

3. He wasn’t among the top 3 graduates of the All India Institute of Medicine in Delhi.

4. The university where he claimed he got his doctorate in epidemiology from doesn’t even have a department of epidemiology.

5. He had photos online pointing to him being a graduate of Kottayam Medical College, not the ‘Harvard’ of India.

It all seems like a sloppy yet preposterous act of forgery to me, and ever since he charmed his NUS employers into hiring him despite the phantom qualifications, not a squeak of suspicion emerged from 4 years in the university. Some of his latest work with VWU were not even directly related to his ‘specialty’ in NUS. In 2013, he suggested a link between a chemical in popcorn and heart disease. This guy is either incredibly charismatic or has a knack for spinning scientific yarn, the academia equivalent of conman Frank Abagnale (played by Leonardo DiCaprio) in the film Catch Me if you Can.

But it’s not the first time that we let a liar boasting illustrious credentials weasel his way into a senior position in the NUMBER ONE university in Asia, and then only wait for someone else to ferret him out. In 2011, former NUS don Dr Alirio Melendez was hauled up by the University of London for research fraud, when his paper published in the Nature Immunology journal was retracted due to ‘inconsistencies’. NUS soon launched their own battery of investigations, uncovering more than 20 cases of alleged fabrications and plagiarism. He was found guilty earlier this year.  Prior to the fiasco he had been working with a team on a new potential drug which may treat septic shock. I thought this discovery would have been sufficiently ‘shocking’ for NUS to tighten their employee screening and audit processes, yet no one in NUS bothered to snoop on Anoop. How many more ‘world experts’ like these have slipped through the cracks? How many bogus articles are floating out there in scientific publication universe? Quite a few apparently. Some folks have even done it as a PRANK.

Fake professors writing fake articles don’t just waste research funds which could have been put to better use. Imagine if Shankar had fabricated his way into establishing a causal link between popcorn and blindness, and a ‘respected’ medical journal is taken in by this doyen of epidemiology’s gobbledegook and made it the health scare of the century, we’d all be stuck with soggy nachos at the movies, while hailing the man as the hero who saved humanity from poison pop corn.

ACS chartering 5 MRT trains for rugby match

From ‘SMRT acknowledged prior approval should have been sought: LTA’, 27 Aug 2014, article in Today online.

Transport operator SMRT has explained to the Land Transport Authority (LTA) why it let Anglo-Chinese School (Independent) charter five of its trains to transport students and staff to a rugby match yesterday (Aug 26) at the National Stadium. SMRT has also “acknowledged that prior approval should have been sought”, said an LTA spokesperson in a statement today.

“The operator is required to obtain LTA’s approval to run trains for non-public transport purposes because as regulator, LTA is responsible for ensuring that train services to the public are provided as scheduled, and that any additional trips in the network do not adversely affect such services,” the spokesperson added.

ACS(I) had chartered the trains to transport 3,000 of its students and staff to the Schools National C Division rugby final match, which was the first school final to be held at the new National Stadium at the Sports Hub. Yesterday, the LTA said it was looking into the appropriate action to take against SMRT after the public transport operator failed to seek the necessary approval from the authorities before letting the school charter its trains.

They've got a ticket to ride

They’ve got a ticket to ride

When asked about why they supported this private entourage, SMRT said that they believed in ‘supporting local education’ and ‘national initiatives’ without compromising core service delivery (Rugby: ACS(I) to charter five MRT trains…25 Aug, ST). This was a rugby championship match between rival schools, not a mass deployment of martyrs to the battlefront. It’s MRT playing host to a private event, where instead of your favourite restaurant or theatre being closed off for some company party, it’s 5 entire trains. I doubt LTA would have said NO anyway even if SMRT had asked for permission. The alternative would be 80 buses clogging up the roads and this is one premier school which is more than able to afford hiring a Zeppelin or cruise liner if they wanted to. Better to inconvenience some lowly train commuters than aggravate those car-drivers, eh?

Still, when you see ACS’s motto being flashed on the LED scroller in the image above, you can’t help wondering if SMRT the public transport provider is sidelining as a party organiser here. If a school like ACS could hire MRT trains to bring their students to a sports competition, what’s stopping a multimillion, Government-endorsed company from doing the same to bring their employers to a Dinner and Dance, or from office to Changi Airport for an overseas AGM? If I’m very influential, could I hire one train just to ferry people to my gala wedding in style, complete with buskers and champagne? After all, it’s cheap, eco-friendly and SMRT has given us the assurance that normal passenger service would be minimally affected. Imagine if traditional rivals like RI or Hwa Chong followed suit with their own mass events. Hwa Chong even wanted an MRT station named after them for God’s sake. In fact, managing director Lee Ling Wee went on to ENCOURAGE more schools located near the CCL to charter trains during off-peak hours because it seems that they could afford it. You know, just to dispel the notion of MRT chartering being the sole right of elite institutions. Maybe SMRT should have an online booking system too, and exclusive themed trains like ‘Summer Wedding’ or ‘Ruggers’ Fiesta’ which you can choose to upgrade to.

I think if the event had been a charity fundraiser or a Big Day out for pioneers or the handicapped, few would complain. But this was for a select group with no noble intentions outside of flying some school flags or chanting slogans for a sport that only gets screened live in dingy Irish bars. I for one would rather watch a Bonsai pruning competition than the Rugby World Cup final. ACS’s private joyride had no philanthropic, ‘educational’ value or ‘national’ objective worthy of inspiration or pride. So why does rugby warrant this special privilege? Vivian Balakrishnan could have skimmed his YOG budget had he thought of chartering for volunteers and participants back in 2011. If you accept the argument that this is ‘cost effective’ then anybody can justify using the MRT as their grandfather’s train to move thousands of people for other frivolous reasons. Does SMRT have any qualification criteria at all?

As for that LED marquee screen that otherwise no one ever gives a shit about, now there’s an idea for a wedding proposal, guys.

Teachers not reading newspapers

From ‘Teachers should read newspapers’, 11 Aug 2014, ST Forum

(Dr V Subramaniam):  WHEN I had lunch with two secondary school teachers one recent weekend, I was taken aback when both admitted that they do not read newspapers. The Straits Times was not part of their daily reading content, and they were ignorant of the Forum pages. I had expected these teachers of English and Literature to take a keener interest in what was happening around them through the medium of newsprint, so that they could disseminate more informed knowledge and wisdom to their students.

I explained to them that newspapers carry models of clear and concise writing that can stand alone as teaching tools – or supplement other instructional materials, such as the Internet. Newspapers contain many different types of writing models – narrative, persuasive, expository – and are written for various reading levels that would help students.

Newspapers help teachers bridge the gap between the classroom and the “real world” by extending the boundaries of knowledge, and help teachers and students feel like a part of the world.

In this way, educators’ interest in new teaching techniques is heightened while their intellectual skills and critical and independent thinking are sharpened for the benefit of their students, who are being nurtured for active citizenship.

Newspapers also air the grievances of the public and help shape public opinion, and keep the public and the Government in close contact. The newspaper helps teachers gain knowledge, wisdom and power that they can inculcate in their students.

It is imperative that the Ministry of Education strives to ensure that teachers read beyond their teaching materials and syllabus. The reading habit has gradually waned with the advent of new technological devices and gadgets. It needs to be reawakened in our society so that we can keep up with the rest of the world.

If you’re an English/Literature teacher and you know you’re about to have lunch with Dr V Subramaniam, make sure you read the Straits Times from beginning to end, including the Obituaries section, so that you won’t get caught in a situation where this champion of newspapers decides to complain about your competence as a role model in the national medium. It’s one thing to suggest using the newspapers as a ‘tool’ to engage students, which is fine, but another to run down a couple of teachers because they’ve never heard of the Forum page. Give them a break, they work some of the LONGEST hours in the world, and you want to them read Today in Parliament before bedtime?(Then again probably not a bad idea if you have insomnia)

As far back as 1979, proponents of the medium we use to pick up dogshit with have hailed its ability to stimulate ‘functional literacy’. Other claimed benefits include improving ‘general knowledge’ and ‘skimming and scanning skills’. In 1984, in a bid to inculcate the habit, a newspaper-reading CONTEST was held. V Subramaniam goes further, using hyperbole like ‘wisdom’ and ‘power’, like a cleric promoting the Old Testament, forgetting that the newspaper industry is not out to instill ‘independent thinking’ in young minds. It’s a business that sensationalises, filters content or sells sex scandals if necessary to make money. Come, class, let’s discuss what Cecilia Sue said in court about her steamy affair with Ng Boon Gay! It can supplement your sex education class as well!

The ST is also often accused of having a political agenda, a mouthpiece for the ruling party, and if it can’t possibly ‘air the grievances’ of EVERY concerned citizen, then it can’t be a bridge to the ‘real world’. That would make it, well, OBJECTIVE. And no newspaper in the world has the audacity of claiming they’re such. Newspapers have a responsibility to their stakeholders, mostly the Government, and thrive on a gullible public willing to swallow information wholesale, not pupils taking an English test. The paper is just ONE of the many sources of knowledge and current affairs out there, whether it’s online commentaries, magazines, books, documentaries or the now defunct Encyclopedia Britannica. The ST is generally a decent ‘textbook’ for concise writing, reading skills and vocabulary, and a source of cheap gossip fodder every now and then to bond readers, but it doesn’t necessarily make a teacher better at his job if he has to make an obligatory ritual out of it. Other than that, it’s excellent for wiping windows during CNY spring cleaning.

Real world? Maybe the writer needs to live in it too.

(According to the ST feature ‘Writer of the Week’ in Apr 29 2013, Dr V Subramaniam is 71 years old and a retired assistant commissioner of the IRA and university lecturer. He thinks the Forum page offers at a single glance the ‘pulse of our society’, which is flattering considering how many letters get rejected every day)

Parents doing grassroots work for Primary 1 priority

From ‘Stricter Primary 1 priority rules for grassroots workers’, 12 June 2014, article by Pearl Lee, ST

PARENTS who become grassroots volunteers in the hope of getting priority for their children in the Primary 1 registration exercise will have to serve twice as long as before. They will have to do at least two years of grassroots work, not one, to qualify for the benefit. They will also be restricted to schools in the constituency where they live. Up to now, grassroots leaders could get priority for their children in schools near their homes as well as in the constituencies where they volunteered.

…The scheme qualifies active grassroots volunteers for Phase 2B of the Primary 1 registration exercise, which also includes parents who are school volunteers or have church or clan associations. Earlier phases of the registration are for siblings of current pupils or children of past pupils. About 400 children enrol in primary schools under the active community leaders scheme each year, less than 1 per cent of the Primary 1 cohort, according to a parliamentary reply by the Education Ministry last year.

But long-time grassroots leaders say it is not uncommon to see a surge in the number of people who apply to be community leaders a year before their child is due to register for Primary 1. Lawyer Kenneth Au-Yong, a member of the Ulu Pandan citizens’ consultative committee who is in his 50s, said: “When you have a popular school within the constituency, volunteers will come to you. You don’t have to look for them.” The Ulu Pandan division under the Holland-Bukit Timah GRC has four popular primary schools: Henry Park Primary, Nanyang Primary, Methodist Girls’ School and Raffles Girls’ Primary School.

Mr Au-Yong said he has seen parents dropping out of activities and grassroots meetings once their children start school.

“We should not allow the system to be abused like this’.

When grassroots leader and RC chairman Lawrence Chong was caught fighting for free textbooks and shouting at teenage volunteers in 1995 like an Ugly Singaporean, he defended his right to freebies by saying that ‘grassroots leaders should be given priority’ to the books. In an interview, he said that his breed was ‘hard to come by’ and it would be a slight incentive to people willing to step up to do grassroots duty. He eventually resigned under pressure, but probably still lives in a 4 room flat plus private property till this day.

The benefits of RC affiliations extend down to kindergarten registration as well. Already in 1992, you’d stand a higher chance of scoring a place in your neighbourhood PCF if you’re a PAP grassroots leader living in the ward. Housing is another perk of the job. From 1990-1994, a total of 745 grassroots leaders were given priority allocation for HDB flats. And once you’ve earned the flat, you also get free parking between 7 am and 11pm at HDB carparks within your constituency. Not forgetting the occasional National Day Award. You also stand a higher chance of taking a selfie with PM Lee than the man on the street.

The nature of school and housing incentives for grassroots leaders tends to draw gut-level ire from ordinary folk because of the relative scarcity of these ‘privileges’. If grassroots leaders were given tax breaks, NTUC discounts or free daily entry into the Istana, few would complain. It’s the queue-jumping that gets people crying foul. Aren’t these people supposed to have a flaming ‘passion for servant leadership’? ‘Servants’ don’t go around asking for free kopi, or demand to be first in line for preschool registration, do they? Shouldn’t they be painting banners or holding car doors open for MPs or something? If parents quit their jobs to commit to volunteering full-time in schools for priority placing, we call them kiasu. If a grassroots leader does it, we feel cheated and accuse the PA of breeding a class of selfish bourgeois lackeys who’re in it only to get their kids into branded schools.

Most grassroots workers, PAP or otherwise, serve out of pure goodwill and generally like being around neighbours, have a fetish for organising events, or love meeting new people without personal ambitions of getting ahead in life like the typical kiasu Singaporean. They’re usually not PAP ‘runners’, bodyguards or elite cronies throwing their weight around. But extension of grassroots service alone isn’t going to filter out those with ulterior motives. What’s needed is a more robust screening process and a penalty for those seeking to abuse the system for personal gain, like the public shaming of freeloading black sheep like book-grabbing Lawrence Chong. After all, you may get thrown into jail for lying about where you live when applying for priority placing. Putting on an elaborate act for the sake of tangible benefits for a year or two is just prolonged, inconspicuous lying.

Perhaps the grass is greener as a RC volunteer, only because of all the shit that’s fed into it.

Parents sending kids for ‘sports tuition’

From ‘Sports tuition a growth field’, 13 May 2014, article by Adelene Wong, Today

…Introduced in 2004, the DSA (Direct Schools Admission) scheme provides an alternative avenue for P6 students to gain admission into secondary schools. Under this scheme, participating schools have flexibility to admit students on the basis of their sporting abilities. As a result, an increasing number of primary school students are taking up private coaching in the bid to be better in their sport.

…Schools administrators and sports coaches TODAY spoke to are already warning that this growing trend to take on an extra sports load is becoming a cause of concern and can work to the disadvantage of the student-athletes.

Said Nanyang Primary School athletics coach Lim Chee Min: “The primary schools’ sports scene is not just about kids enjoying their sports anymore … It has evolved into a pressure-cooker situation for some of them. Higher likelihood of injuries and the dulling of a child’s interest in the sport are just some examples I have noticed with students who can be overwhelmed by the amount of training they received.

The DSA may seem like an automatic ‘Wild Card’ selection for kids whose talents lie in sports rather than in their studies, with the intention of expanding the scope of student excellence beyond rote learning for the PSLE. From the Ministry’s perspective it’s a way of pushing for ‘holistic education’, but for years it has appeared to the rest of us that the odds are in favour of those who’re willing to pump in money to improve their child’s chances of success with tuition, for PSLE subjects or otherwise, so much so that they hardly get to see him at all.

As if staying back for CCAs isn’t enough, now there’s supplementary coaching for the very same CCAs that deprive your child from experiencing the rest of the world, a world where you don’t have to be the BEST at everything you do, a world where your worth is determined by your aptitude, compassion and integrity, and not whether you’ve won at least 4 medals over the past 2 years. The worst that could happen is if the kid starts to resent not just the sport that he’s grilled in, but loses his general interest in SCHOOL. Period.

But even with the most severe all-week long specialised coaching with companies like Fabian Williams Coaching Concepts, you still may not get into the school of your choice, because no one controls how schools select their candidates. The criteria for DSA set by some schools are ridiculously stringent, like how a Roman emperor selects a gladiator to be his champion in the arena for the fight to the death. Clearly, your achievements and past years’ report card matter far more than your character, something which the Ministry is gradually losing sight of. I mean, so what if you manage to snare the best high jumper in the nation and win some awards along the way. The kid’s just as likely to end up in a deadbeat office job with a mediocre CV, never doing any backward flipping for the rest of his life. His legacy with the school is a mere plaque on the shelf, a feather in the cap, and that prestige is all that matters.

Here’s a sample of DSA criteria:

Hwa Chong
TWO ROUNDS of DSA. For sports, you’ll have to go through interviews and sports trials, as well as submit your competition results. Good chances for those involved in Wushu, Judo and Squash among a list of others.

Dunman High
Represented school at Zonal or National Level for Softball (girls only), Volleyball, Air Rifle (for girls only). Good results for P5 and p6 Mid-year exams. Talent in Chinese orchestra (including GUZHENG).

SJI
Hockey, sailing, rugby among others. Advantage if you’re a quarter finalist in National Age-Group Individual Championship.

Such schools are not looking for ‘well-rounded’ individuals, they are drafting for their own championship teams. You could be the best baton twirler in your cohort but fail to get into a top school because they don’t have a marching band. There was a time when your fellow Wushu Club members were friends. With the DSA implementation, they’re your goddamn RIVALS.

This is why we’ve never had a reputation for producing creative geniuses. The PSLE, in spite of all the Government’s attempts at downplaying it recently, has either turned us into a tuition-obsessed nation, or physical specimens moulded and coached into performing well at only ONE SPORT. A one-trick pony machine who can sprint like hell but can’t catch a frisbee. Thanks to this overemphasis on CCAs, the line between school and ‘play’ has been blurred.  The DSA-chase also raises the spectre of some extreme scenarios, kids getting early permanent injuries from overdoing their training, kids treating the P5 and P6 Mid-year exams as if they were the PSLE itself hence getting stressed out earlier, or most outrageous of all, doping themselves with performance-enhancers before their DSA trials, like how some take Ritalin for their studies. Maybe Brands Essence of Chicken will capitalise on this and claim benefits in stamina-building in addition to being a brain tonic.

Unless your kid is exactly like the protagonist from Diary of a Wimpy Kid, you can’t go wrong nudging him into Track and Field, which has the widest range of events for him to excel in. Good luck if he insists on joining the Gardening Club, or God forbid, become a LIBRARIAN. How ironic and sad that someone who the most exposure to books in all his primary school years loses out in the DSA to another who happens to be the Eric Clapton of the Guzheng.

Education Alive ad depicting a kid trapped under a truck

From ‘Tuition agency order to stop ‘objectionable ad”, 27 March 2014, article by Joy Fang, Today

The advertising authority ordered a tuition agency to stop placing an advertisement that shows a child trapped under a vehicle, after parents denounced its graphic content. The full-page advertisement by Education Alive to promote a workshop carries a picture of a child crushed under a vehicle beneath the words “Breaking news: Child trapped under 4 tonnes truck!”

It also asked “concerned parents” of children taking the GCE O- and A-Level examinations this year what they would do to “save” their child….Its intent was to convey to parents that “their child’s future is a matter of life and death” and that parents “can literally change their child’s destiny if they wanted to”, she (founder Sherina Koh) explained.

…Senior marketing executive Samantha Lee, 33, who has two sons aged two and five, said it was “very wrong to use such a picture as part of their marketing campaign”.

“What kind of message are they trying to put across? That if I do not attend this workshop, my child will die? It’s insulting to parents,” she said.

Photo credit from 'Faces of Death'

Photo credit from ‘Faces of Death’

Yes, this ad is definitely objectionable. First of all, it’s 4-TONNE truck, not 4 TONNES truck. Next, it’s ‘imagine if he WERE your child, not WAS’. The hyphen between the ‘MUST ATTEND’ is missing, and I seriously doubt the claim of ‘INSTANTLY’. It’s a child’s brain you’re talking about here, not a stained shirt treated with Dynamo. If I were a parent, I’d be more offended by the grammar and the schizo right and left text alignment than graphic violence, and this would be the last place on earth to send a child for English tuition (though it could also mean a great place for CHINESE tuition). Yes, I would risk my life to pull my baby out from under a truck in an instant, just like I’d rescue anyone else’s kids from the clutches of a company that sounds more like a geomancy consultancy than educators.

Sherina Koh explained in a subsequent FB post cum apology that the truck image was inspired by the story of a mother displaying superhuman strength by lifting a car off her trapped child, which suggests that failure to enrol your kid with Education Alive spells eternal doom and you’re a bad parent for neglecting to do so. In any case, lifting a CAR is one thing, 4 TONNES of TRUCK on the other hand, is ridiculous. She also describes a child’s ‘future’ as being ‘a matter of life or death’. Erm, isn’t EVERYONE’S future a matter of life or death? You either live or die tomorrow, or next week. Did she really mean EXAMS instead? That if you fail your O’s/A’s, it’s the end of the world as you know it? Gosh, it must terrible for those school dropouts then, especially those who went on to found multibillion internet start-ups. Their destiny must be total shit if Education Alive is to be taken seriously.

These EA folks brand themselves as ‘coaches’ not ‘tutors’. They’re also dream builders and dream ‘livers’. I have my dream liver too; I like it slightly on the raw side in a hearty bowl of peppery pork innards soup. For a bunch of ‘fun-loving’, ‘crazy’ practitioners of this destiny-changing ‘methodology’ who wear clown noses on their website, having a gruesome image in a full page ad seems out of place. But that’s not all. They used to have an ad with the actual words ‘DYING’ in Dracula font, which they pulled out of their FB page when I last accessed it. Maybe they don’t just help kids pass exams, they’re necromancers who resurrect the dead too. With their pixie dust dream magic.

And it’s ‘witness how your child COMES alive’.

SAVE THE CHILDREN OH GOD!

SAVE THE CHILDREN OH GOD!

 

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