Our citizens drink recycled sewage water

From ‘Sewage water travel ad leaves bad taste in mouth’, 3 June 2011, article in the New Paper IT WAS a cheeky advertisement to get Singaporeans to travel. But it appears to have backfired and has sparked an online furore among netizens here. The advertisement by travel agency Zuji Singapore which has appeared online and [...]

Singlish double-confirm is Bad English

From ‘Singlish is okay, bad English isn’t’, 7 April 2011, ST Forum online (Nicholas Aw): I FEEL compelled to express my abhorrence of the use of bad English in MediaCorp’s forthcoming quiz show ‘We Are Singaporeans’ – that is, if the trailers are anything to go by. It appears to me that the use of [...]

Women slowly unzipping their tops in bra ad

From ‘Was bra ad appropriate?’, 29 March 2011, Voices, Today (Tan Chor Hoon): At 10.45 on a weeknight, as I was tuned in to a Mandarin current affairs programme, Focus, on Channel 8, I was appalled to see an explicit advertisement for a maximizer bra of a renowned lingerie brand. The approximately one-minute commercial featured [...]

Ads may poke unwary pedestrians’ eyes

From ‘Ban all roadside ads’, 13 March 2011, Your letters, Sunday Times (Lucas Png): Roadside advertisements are becoming a more common sight, advertising anything from apartments to gyms. But are these ads legal?…I feel that such ads should not be allowed, even if advertisers pay. First, these ads distract drivers, which could lead to road [...]

Semi-nude lingerie model wearing only panties

From ‘Does lingerie ad show women in right light?’, 16 Feb 2011, Today online. Thanks to quirkyhill. (Grace Leong): I saw a big lingerie advertisement near a bus stop along Pasir Ris Drive 1. It shows frontal view of a bigger-than-life semi-nude model, wearing only panties, her bare chest covered by her arms. …Are there [...]

Drink driving obituary ad has no drama

From ‘Drink driving ‘obituary’ gets run down’, 1 Feb 2011, article by Kimberley Spykerman/Jalelah Abu Baker, ST and ‘Drink-driving ‘obituary’ ad’: In bad taste or realistic reminder?, 1 Feb 2011, article by Zul Othman, Today A Public Education message against drink driving, mounted  by the Traffic Police and the Singapore Road Safety Council (SRSC)…has attracted [...]

Dashing masseurs will shower for you

From ‘Risque ads pulled from LTA signboard’, 5 Jan 2010, article by Jeremy Au Yong in Home, ST Among the offers for rooms and tuition classes on the community notice board (run by a LTA appointed vendor) outside Ang Mo Kio MRT station, two notices stood out. One sought  ‘young, pretty, attractive, open-minded’ female masseuses [...]

Magiclean models’ costumes too tight

From ‘莱佛士坊女模特派传单 内衣裤若隐若现’, 4 December 2010, article in omy.sg (SM Daily) 少女模特儿在烈日下穿紧身衣宣传产品,内在美若隐若现,竟然有色伯伯紧跟偷拍。 她们是在昨天中午,于莱佛士坊地铁站旁的广场为家用器具品牌Magiclean进行宣传。她们穿上黄色的超紧身衣、红色靴子,围着红色围裙,拿着清洁器具站作出在打扫的样子。另有少女在分发宣传册子。 在地铁站附近工作的公众吴先生(42岁,司机)说,他注意到少女的衣服太薄也太紧,内衣裤在烈日下一览无余,虽然是展露苗条身材,却连内衣的颜色和花纹都依稀露了出来,好像在穿透视装。” 他说,不少路过的男性对她们从头瞄到脚,不停打量,甚至有猫猫之意的色伯伯拿着手机,跟在少女背后,偷拍背影。 吴先生说,幸好少女的身前有围裙遮挡,否则连胸部都看得到。 “我看这些少女只有10来岁,有些看起来像中学生,可能只为了赚一点零用钱来打工,却要穿这么薄的衣服。” Translation: Teenage Magiclean models parade their wares dressed in yellow skintight costumes in Raffles Place, raising the ire of a certain passerby who claims he could see right through the colour and design of their underwear. If it weren’t [...]

Army regulars are trophy boyfriends

From ‘ Much ado over SAF’s trophy boyfriend ad’, 24 Nov 2010, article by Kenny Chee, My Paper A NEW Singapore Armed Forces recruitment TV commercial has baffled some Singaporeans and tickled others – for better or worse. It depicts a woman gushing over her new boyfriend, who is an army scholar, to two companions. [...]

Low-cost carrier’s low blow

From ‘Air Asia should live up to its tag’ 25 Oct 2010, St Forum online (Jonathan Goh):… I booked a flight to Bali for a retreat in November. With the flight confirmed, I made plans for the trip. The airline recently informed me via SMS that the flight will be pushed back by two hours, [...]

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