From ‘LTA stickers a safety hazard’, 24 Dec 2012, ST Forum
(Albert Tye): THE Land Transport Authority (LTA) should not put up stickers in buses to remind commuters to move in (“LTA wants ‘move to back of bus’ message to stick”; last Tuesday).
First, the stickers pasted on the glass windows pose a safety hazard as they block the view, preventing passengers from being able to see danger approaching and reacting in time.
Second, cheeky commuters may twist the words, making light of the serious message it is supposed to transmit. The LTA should not try to be cool. Serious messages must be conveyed seriously and as directly as possible.
One of the stickers reads: ‘You’re such a DARLING. WIGGLE IN A TEENSIE WEENSIE BIT MORE OK?’ It’s one thing to praise a passenger before the desired action is even attained, it’s another to tease with gratuitous innuendo that sounds like it was written by the songwriter of the smash hit ‘Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini’ (who’s probably already dead). It may be even harder to squeeze your way to the back because of the goosebumps afflicting everyone on the bus after reading this. Another sticker tells the moving passenger that ‘this trip ROCKS because of you!’ I’m on public transport, not a psychedelic MAGIC BUS. This is also 2012, not Wayne’s World.
Public service campaigns that rely on nerve-cringing politeness may be standard tactic of the Singapore Kindness Movement, but having the LTA dousing passengers with syrupy praise normally reserved for children or puppies is like a prison warden high-fiving his inmates for not trying to break out of their cells. We are spammed day and night by advertisers telling us we’ve WON! or it’s our LUCKY DAY!, which explains why most of us will turn a blind eye to such hollow ‘feel-good’ messaging. All the nice and cuddly words and fonts crafted by self-proclaimed marketing experts are nothing compared to the warmth of a smile or a thank you coming from a living, breathing person who has benefited from your random act of kindness, with or without stickers glaring in your face already telling you how ‘cool’ you are before you’ve done anything remotely useful for the human race.
It’s not the first time that we’ve been all sweet and funky about imbuing people with some basic manners. Phua Chu Kang once took a shot at it using rap as a medium, busting rhymes about a ‘happy journey’ in one moment then threatening with lines like ‘don’t you dare’ and ‘excuse me while I give you a kick!’. Using a character like PCK to knock some sense into people who refuse to move is like throwing plush toys at a gatekeeper troll. Also, I don’t know how much damage you can incur kicking people while wearing yellow construction boots.
If PCK going ‘Hey you over there’ doesn’t work, you may try a softer cabaret approach, as the Dim Sum Dollies did in 2010 to get people to ‘move it, move it, move it inside’, with the hope that the use of multiple languages like Mandarin, Hokkien and Malay would get the message to sink into seniors’ heads. A Today writer in 2006 proposed a more practical design solution of having the exits at the back of the bus instead of the middle, but that would mean more people pushing against ‘traffic’ to alight from the front instead. In the 1980s, people were already suggesting taped messages to irritate people into moving in, the audio equivalent of a sheepdog. Some weary bus drivers have come up with more creative excuses for passengers, that ‘lai bin woo gui’ (Behind got ghost!). You could also apply the same saying to empty seats, beds, sofas or any unused space as consolation when no one really wants to be close to you.
I think getting an assertive driver with the authority to drill his passengers into moving their butts and earn the awe, fear and respect of everyone else would be a more effective way of controlling behavior through embarrassment than some mildly chastising song-and-dance routine. Caretakers in museums, toilet cleaners, even some char kuay teow hawkers these days have become fiercer than most bus drivers I’ve met when it comes to controlling their customers. Bus CAPTAINS should start acting like one rather than letting office-dwelling campaigners waste everyone’s time and money on useless, unsustainable ‘gentle reminder’ campaigns. Otherwise they’re just workers driving a bus dropping people on and off quietly. That is until they gather illegally and stop work for days as part of some ‘industrial action’.
You don’t need big fancy stickers, come-hither slogans or an out-of-job Phua Chu Kang to make people behave on public transport. Simple, stern notices and a badass driver with a microphone would do just fine.
Filed under: 1980s, 2000s, 2012, Campaigns/Elections, SBS Buses | Tagged: bureaucrats, bus drivers, campaigns, LTA, Phua Chu Kang, sbs bus, Ugly Singaporeans | Leave a Comment »






