From ‘The Final 1 a big joke’, 18 May 2013, Mailbag, ST Life!
(Daniel Dam): As one who handles contests and promotions regularly, I can say that voting for reality talent show contestants via SMS and social media is a big joke these days (Viewers Blast The Final 1 Voting System, Life!, May 10).
There are techies who are able to auto-pump votes in the thousands with some applications or devices. Thanks to this, the most popular contestant may not win, let alone the most talented. Surely MediaCorp should know this by now.
(Jimmy Wee): I think The Final 1 Contest is a big joke and it is not just the judging. As a television show, it is a disgrace, with very bad presentation and poor production value. The talents are weak and comments from the judges are stupid. One or two of them are trying to copy the American Idol judges. I do not understand why MediaCorp and the Media Development Authority would support such a show.
If Ken Lim wants to gain fame by putting his own money into such a show, it is doing more harm than good to his credibility. And someone should be honest with the participants. Tell them not to waste their time – there is no future for them in the music industry. I hope this TV show will be the final one.
If you’re looking for actual talent, try Youtube. The Final 1 is reality programming, which means it was designed to sell a face more than a voice. You’re not going to get a Susan Boyle out of this; Final 1 is obviously targetted at the teenage set, with fresh faces gracing the screen exuding a larger-than-life personality polished and tweaked to the producers’ liking to suit the intended ‘vibe’ of the show i.e fake. If you’ve a great voice but camera-shy and don’t like to wear Jason Mraz hats nor have a goofball smile to charm an audience, skip the talent show, broadcast on Youtube instead. After all, who watches TV, not to mention Channel 5, these days?
The thing about reality singing contests, especially in the Singaporean context, is that you’re obliged to have as diverse a pool of singers as possible. One of the promos of the Top 40 contestants speaks for itself, the usual multiracial mix with cookie-cutter character favourites: The underdog, the nerd, the babe, the diva powerhouse and an Eurasian hipster with ambiguous sexuality. It’s like musical Cluedo, and I use the word ‘musical’ very loosely. I’m not even sure if these people get along though Mediacorp certainly WANTS you to believe so.
What’s sorely missing from the Final 1 is the unintentional humour of the ‘Idol’ series. By taking itself too seriously, the end product is a pale shadow of the contest that launched Taufik Batisah’s career. We used to watch the first few episodes of Idol to laugh at bad performers, who seemed more natural than the confectionery that gets voted into the finals. But at least we DID watch Idol, nevermind if it’s for all the wrong reasons.
The Final 1 isn’t the only competition banking on an ‘unfair’ online platform to garner votes. If you’ve nothing better to do with your life you can campaign for votes via a Facebook page or fan club to vote in contestants for Manhunt International and Star Awards. You may even throw in your life savings to BUY unlimited votes via the Facebook app ($8 = 100 votes), or earn votes by getting a friend to register. The ghost of Huang Wenyong is shaking his head as we speak.
With all this revenue generated through Facebook and SMSes, it’s strange that we still haven’t found that ONE breakthrough mega popstar till this day, the closest we’ve had being, sadly, Sun Ho of China Wine fame, who just needed a generous congregation and some shady investments without going through the hassle of being judged (though she and her ilk will be judged by someone far mightier than Ken Lim).
Incidentally, a public voting system was already implemented during Taufik’s stint in Singapore Idol, which itself generated a ‘shock result’ when the judge’s favourite Jeassea Thyidor dropped out based on viewer ratings, her being a ‘non-Singaporean’ cited as one of the reasons of her departure (Wait, isn’t this SINGAPORE Idol?). A 2004 article summarised the benefits of being popular: A true Singapore Idol only needs to CONNECT. For the Final 1 finalists, I wouldn’t be surprised to see the winner also being the one with the most ‘Likes’ and ‘Friends’ on Facebook, is hyperactive on Instagram, Twitter, Vine, or a member of City Harvest Church. Hell, if public voting were so critical to success, you could have Yam Ah Mee as the Final 1.
Here’s an idea for Ken Lim, have a ‘reunion’ contest for all the good singers who ‘got away’ because voting viewers are idiots, screw social media, and see what kind of superstar you can groom out of it. Hopefully the winners don’t end up being resident judges of teenybopper reality talent shows because no one wants to buy their album from iTunes.