From ‘Singapore GP not a $25-chicken-rice race: organisers’, 14 Sept 2014, article in CNA
The Singapore Grand Prix is meant to be a great experience and not a ‘$25-Chicken-Rice’ race, said the organisers of Formula One’s (F1) only night race, in response to a report that showed the city-state may not be the most affordable place to catch an F1 race.
Race organisers say Singaporeans consistently make up about 60 per cent of the over 80,000 race-goers each year. This applies to every price category – from the cheapest walkabout tickets to the Pit Grandstand.
“Over and above a sporting occasion, it is a huge social occasion now. Singaporeans like a good party,” said Mr Michael Roche, executive director of the Singapore GP. “I think this loyalty has grown among Singaporeans – they’ve become quite proud of the Singapore Grand Prix and they like it when the world is watching Singapore and the skyline.
“We don’t want to be a ‘$25-chicken-rice Grand Prix’. We want to be a great experience.”
But there is a price to be paid for the chance to experience F1’s only night race. Travel website TripAdvisor ranked the Singapore Grand Prix as the seventh most expensive, out of the 19 races worldwide. It said the price of catching the Sunday final race here is S$622.67. This includes the cost of the cheapest tickets at S$207.33, a meal and a night’s stay at a hotel near the track.
Roche’s analogy of a ‘$25 chicken rice dish’ is likely a snub at the famous house special at Meritus Mandarin’s Chatterbox, which now incidentally costs $27. Curiously enough, the ‘legendary’ chicken rice was created by a German chef back in 1971, who was inspired by the hawker version to create a premium dish, made from COBB 500 chickens, medium grain jasmine rice and homemade ginger and chilli sauces. I wonder what former executive chef Peter Gehrmann would think of the comparison, with Roche suggesting that $25 for a plate is overpriced, overrated when it seems like only top-grade ingredients went into its concoction. Chicken rice will never be ‘sexy’ or ‘glamorous’ like an F1 race no matter how you mark it up. And honestly, thank God it’s not.
While Chatterbox used to be a ‘coffee house’ in those days, today it’s a casual diner and its ‘award-winning’ chicken rice still wins the hearts of some locals who appreciate the generous servings of meat, describe the sauces as ‘sublime’ and the meal as an ‘annual pilgrimage’ (WHAT awards exactly, I wonder). Perhaps the Night Race is more of a $25 XO Chai Tau Quay instead? 20 years ago, Chatterbox charged their chicken rice at $16 per plate (Is $16 too high a price for chicken rice, 17 Aug 1995, ST), which is still cheaper than what you can get for a BURGER at F1 ($17) today. In 2009, food stalls in the F1 zone were charging chicken rice and HOKKIEN MEE at $8, which was expected since the whole event was designed to milk the most out of rich people, though if I had to choose between a sub-par, measly $8 chicken rice and the Chatterbox dish, I’d rather splurge on the latter. According to Trip Advisor, we also sell the most expensive pint of beer in the history of F1 ($13.58), no thanks to our recent increase in sin taxes. Nobody seems to be overly concerned about a riot breaking out on the grandstands.
But look at the discrepancy between our minimum ticket price vs Malaysia just across the Causeway ($207.33 vs $39.12). The CNA article also didn’t mention that, according to the BBC, Singapore has the MOST EXPENSIVE 3-day ticket OF ALL (1,109 pounds) (2013). The second most expensive ticket in the world was from Brazil, at a distant 745 pounds per ticket. This year, for $42276.50 you could book a GREEN ROOM (Oops, you can’t now, it’s sold out!). What the F1 organisers are avoiding to explain really is WHY so expensive compared to the rest of the region (i.e Malaysia), even for a night race. It’s not that we have the most ardent racing fans so much as we have the greatest concentration of goddamn billionaires (26) here.
Not to mention the other intangible costs of a night race on our environment, namely the excessive use of lighting. No, the F1 isn’t a $25 chicken rice dish. Ecologically speaking, it’s a $25 triple-decker Big Mac, sinful beyond redemption, greasy, artery-clogging, too much of which will eventually kill you. In the government’s eyes, it’s a billion-dollar baby.