From ‘Pizza hut Singapore apologises for calling customer ‘fat”, 14 Oct 2014, article in CNA
Pizza Hut Singapore has apologised to a customer who found the words “Pink Fat Lady” scrawled on her receipt. The customer, Ms Aili Si, who was at the chain’s Bukit Merah outlet on Sunday (Oct 12) evening, found the words written on her pizza takeaway receipt.
She posted a photo of the receipt on the company’s Facebook page, along with the message: “I don’t think it is nice for your staff to describe me as such on my receipt. As a customer I definitely hope to be treated with basic respect deserved by any others. I hope to receive an apology from the staff and Pizza Hut.”
She added: “Just feel insulted. What’s wrong with being plus size? I’m a customer and I pay for my pizza! Not that I’m getting it for free!”
No, there’s nothing wrong with being ‘plus-sized’, ‘big’, ‘chubby’ or any other euphemism for ‘fat’. What went wrong was that the Pizza Hut server should have just asked for a name instead of writing out 3 words that would identify her most accurately. Would the customer be any less angrier had the receipt read ‘Pink Big Lady’? Or the exotic bubble tea sounding ‘Pink BBW’? Some feminists, in fact, even take offence to the word ‘Lady’. If you didn’t get the name of a customer like Aili, or afraid to make a catastrophe of it like they do at Starbucks, perhaps the safest way to describe her on a receipt without getting flamed on social media is ‘Full-figured Woman in pink’. Which is how some people would describe rose wine.
Some years back, a bunch of women displayed ‘plus-sized’ pride by posing nude in a calendar for charity, as a crusade against the fat stigma, and incidentally during a time when the BBW fetish community was gaining ground. The word ‘Fat’ to describe someone’s physique in everyday conversation, particularly that of a woman, may be even less frequently uttered than another taboo word ‘Pregnant’, unless it’s used as a superlative for some over-achievers, like the lady who holds the Guinness Book of Records for the World’s ‘Heaviest’ Woman. Back in the seventies, we had no qualms about blasting fat people for not looking after their health, or even celebrating their rotundness. Today we’re more afraid of hurting their feelings than worry about them hurting their heart and arteries. In 2008, the Ministry of Education scrapped the TAF CLUB , a national school fitness programme that spelt FAT backwards, and renamed it to the HHF (Holistic Health Framework), which tells you absolutely nothing about how chunky these kids are. Conversely, you don’t hear people complaining about the words ‘THIN’, ‘SKINNY’ or ‘SMALL’; in fact sometimes these are even taken as compliments. If you wrote ‘Pink Skinny Lady’ instead, you may even get a tip.
If you’re on the curvy side and want to get some XXL clothes, you don’t go to a ‘Fat Lady Boutique’, you shop from ‘Joy in Curves’, Big on Attitude, and the god-awful sounding ‘PLUSYLICIOUS‘. From the names of such shops alone, you’d notice this patronising tendency to associate women on the heavy side with ‘attitude’, ‘confidence’ and ‘sexiness’, when most overweight women are, well, just plain Janes. We restrict the F-word to the realm of food science, as in calories from FATS, or when used in the beauty industry to denote something repulsive that needs to be destroyed with fire, like ‘fat burner’, or ‘eliminates fats’. There are movies titled ‘Big Momma’s House’ and not ‘Fat Momma’s House’, or ‘200 pounds beauty’ and not ‘OBESE beauty’. Hipster FnB establishments are named ‘Fat Boys’ or ‘Two Fat Men‘ but not ‘Two Fat Women’. The IMDB synopsis for Shallow Hal reads ‘ A shallow man falls in love with a 300 POUND woman because of her ‘inner beauty”, not ‘falls for a FAT woman’. It seems more socially acceptable to be as heavy as a pregnant sow, than to be called the 3-letter word FAT.
There are some instances, however, where adopting a PC-stance against fatness would just seem out of place. You don’t say ‘It ain’t over till the plus-sized lady sings’ for example. The ‘Yo Momma so Big’ insult just doesn’t have the same sting as ‘Yo Momma So Fat’. Weird Al Yankovic would have never pulled off a MJ parody hit had he sung ‘Curvy’ instead of ‘Fat’. Some do take the euphemism to the extremes, the worst examples being ‘Queen-sized’ and ‘Natural Body Type’, which is like calling a complete idiot ‘selectively talented’.
I’m not sure if ‘Veg Lvr’ or ‘Shrm Dlt (mushroom delight?) from Aili’s receipt refers to vegetarian pizzas, which may be a sign that she’s conscious about her weight, despite being defensive of her ‘plus-size’. Perhaps to test just how sincere Pizza Hut is in their apology, I should do down to any of their branches for a takeaway order, make a nuisance of myself, and see if the staff would write ‘Crazy Ugly F**ker’ on my receipt.