Fitness first luxury gym not for ‘lowly clerks’

From ‘Gym chain Fitness First should respect the dignity of labour’, 23 May 2015, Voices, Today

(Preethi Athavle): In reference to the report “Fitness First to launch one-of-a-kind gym for captains of industry” (May 21), I take objection to Fitness First saying that chief executives “do not want to be down there … with a lowly clerk”.

There are many facilities such as business-class seats in airlines and five-star hotels that ordinary people cannot afford. And it is fine for businesses to argue that the higher prices are due to the higher costs of providing premium services.

But to use the adjective “lowly” for a clerk is unacceptable. While many senior executives may have overcome great difficulties to attain their current position, it is equally true that not everyone starts at the same point in life’s race.

According to a Financial Times article, the new invite-only ‘penthouse gym’ would be a ‘private and intimate’ affair so that chief executives don’t have to ‘share a changing room with the great unwashed’. I suppose it would also spare them the embarrassment of appearing less fit, huffing and puffing away on the treadmill, hence depriving all of us ‘lowly’ people the pleasure of realising we can do more reps and lunges than someone from the ‘C-suite’ class. Let’s be considerate, then. How else are these people going to maintain their fitness and keep our economy booming? By JOGGING in Bishan Park? Banish the thought!

Rich folk have many ways and means of hobnobbing with their peers of course, whether it’s partying at Pangaea over thousand dollar cocktails or playing a few rounds of golf at an exclusive club. With the new FF gym catering to the elite, you can discuss business over treadmills or a herb power smoothie, or even arrange for meetings in branded sweatpants since you’re too busy for showers. Because that’s what rich people go to gyms for apparently, to have a goddamn teleconference after swinging some dumbbells around. It’ll be the gym equivalent of the sky-high ‘Elysium’ paradise in that sci-fi movie of the same title starring Matt Damon. That sounds like a better name for it, by the way. Ironically, gravity is a force that tends to pull you down to earth, not lift you into the skies.

They’ve got the 5 Cs and now they want to add a G to the mix, a gym that gives you a ‘luxurious fitness an wellness experience’. Maybe they have staff there who help dab the sweat off your brow as you work out, or stand by your side cooling you down with a giant fan, feeding you grapes and organic muesli mini-bars for that quick energy boost while you strive to meet your ‘fitness goals’, without the clerks and the rest of the peasantry getting in your way and secretly mocking your belly flab. Hey FF, how about an exclusive gym for lowly clerks too? You could call it Fitness First Fun Camp or something, where members get to pound metal and chop wood, getting a ‘holistic’, natural workout at the same time as serving their Gravity masters 38 storeys above the ground.

Beer promoters banned from hawker centres

From ‘Why are coffee shops allowed beer promoters?’, 21 May 2015, ST Forum

(Rajasegaran Ramasamy): I FULLY support the “no go” for beer promoters in hawker centres (“Breweries told to withdraw beer promoters from hawker centres”; yesterday).

I am puzzled that the National Environment Agency has decided to implement the ban only at hawker centres.

Why are coffee shops, where these promoters also operate, exempted? Are they either registered stallholders or stall assistants? Alcohol, like cigarettes, can be addictive, and its promotion should be discouraged at all premises.

The reason NEA gave for the ban was that beer promoting activities may give rise to ‘disamenities’ such as touting and patron harassment, not so much that alcohol is bad and beer ladies, by peddling their addictive product to uncles, are part of a nationwide problem, as the writer suggests. Beer bottles were recently banned from Tekka hawker centre in order to eliminate the ‘disamenity’ of people threatening each other with broken glass shards. If we want to purge our society of any form of beer promotion short of banning alcohol entirely, why stop at beer servers? How about banning Tiger beer ads about ‘The Unofficial History of Singapore’? Or ban any form of beer sponsorship  of major sporting events because we don’t want our aspiring sportsmen to be ‘under the influence’ after competitions? Let’s all hide beer behind the counter like cigarettes too, so that we have more fridge space for our healthy oxygenated mineral water.

If such disamenities do in fact exist, however, NEA is merely transferring the problem elsewhere, such as the ‘fierce competition’ already happening in some kopitiams between the ‘beer aunty’ and the ‘pretty little things’ in tight polo-Ts and mini skirts. Maybe we should start banning bottles from coffee shops too, before they turn catfights into blood brawls.

‘Disamenities’ is a terrible catch-all word to describe social ‘problems’ that seems to apply exclusively to consequences of inebriation. MP Indranee Rajah includes ‘peeing in the river‘ as one such disamenity. So is puking on the sidewalk or talking loudly, anything that may be classified as a nuisance without becoming a full-blown crime like drunk-driving your car into someone’s living room or rioting on the streets. I used to think it referred to any business or establishment that does the opposite of what a proper ‘amenity’ is supposed to do, like a void deck karaoke room or a bustling watering hole with live bands playing past midnight. These days, it refers to specific human activities like beer ladies fighting for the attention of some half-drunken sweaty uncle. If your beer buddy is misbehaving in public, he’s not just a menace, he’s also a ‘disamenity’. Try explaining the term to him and it may just stump him into sobriety.

Gushcloud influencers influenced by Singtel

From ‘Gushcloud bloggers apologise for negative Singtel marketing campaign’, 18 March 2015, article by Lim Yi Han, ST

At least two bloggers have apologised for posting negative comments in a Singtel marketing campaign. Mr Xavier Ong, 20, and Ms Eunice Annabel Lim, 21, and others managed by social media marketing firm Gushcloud were allegedly asked to complain about telcos M1 and StarHub‘s services to promote Singtel’s mobile plan for youth.

Mr Ong was first to say sorry in a lengthy blog post on Wednesday. “I…apologise to anyone affected for posting negative comments towards M1 (while on a Singtel campaign) and not explicitly stating or revealing that I was on a campaign with Singtel,” he wrote. But he added that he had not lied, and that he had been “unhappy” with his service provider, M1.

Screen shots of Mr Ong’s posts on his Twitter account criticising M1 were put up by blogger Xiaxue, whose real name is Wendy Cheng, along with what she called “leaked” documents allegedly asking bloggers to complain about the services of M1 and StarHub.

Earlier this year, ST ran a feature about ‘influencers’ (Influencers hold court, but how credible are they?4 Jan 15), defined as people who have a substantial ‘reach’ and following on social media platforms, trend-setters who shape the opinions and behaviour of their fans. One of these web celebrities gave this telling soundbite: ‘With great influence comes great responsibility’. That ‘influencer’ is none other than Xavier Ong himself. Interestingly, the ST refrained from using the glamorous term in the article above, preferring to relegate Ong and his fashionable ilk to the more mundane, Roy Ngerng division of ‘bloggers’. You know, the kind that gets sued more than they’re paid.

Ong’s ‘disguised’ Singtel advertorial is still up as we speak, and it’s painfully obvious that he was in the telco’s payroll from the get-go, using old-timey marketing phrases like ‘It’s just as simple as that!’ and copy -and-pasting the charts and infographics wholesale. You’re not fooling anyone kiddo, and despite your massive ‘following’, it’s likely that people (like myself) only knew of your existence when you got yourself ‘influenced’ by $ingtel’s devious marketing strategy. Not so ‘influential’ now, eh?

You see the same ruse used in Eunice Annabel’s blog. Complain about M1’s reception, give some perky backstory about how you came across Singtel’s FANTASTIC offer, and then sell the shit out of it. Sorry I don’t buy it, but probably because I can’t make it halfway through the pretentious product placement before opening another tab in my browser to watch vastly more entertaining cat videos. Nope, not even if they do naked selfies for the sake of the goddamn Youth Plan.

Poor Starhub. Lifestyle blogger/model/actress/Starhub hater Lydia Izzati was merciless in her shaming of the rival telco, saying ‘Screw You Starhub‘, only to go on to praise the Singtel Youth Plan to the heavens. I couldn’t find the Gushcloud logo anywhere on her blog though, but any site that requires me to scroll down for eternity through the most trivial artifacts of your life story and giving me finger abrasions doesn’t warrant any form of ‘influence’ in my opinion.

As for the masterminds behind this fiasco, tapping ‘influencers’ as part of your smear campaign seems like  a desperate tactic following some abject failures previously, like the mRemit ad with painted-on throbbing man-boobs. The marketing honcho explained that this was an ‘isolated incident’ and the campaign was a ‘niche’ one, ‘targeted at a narrow customer segment’. Let’s see, two pretty faces, both early twenties, with around 10 million site hits between them, a YOUTH plan. You’re not exactly selling frozen yogurt to elderly people with dentures, Singtel.

Singtel got it sorted out eventually, with Gushcloud’s partnership and the staff in charge getting terminated on 19 March 2015 (Singtel CEO Chua Sock Koong apologises to M1, Starhub, employee in Gushcloud campaign no longer with Singtel). Maybe the work of some attention-seekers wanting to earn an extra buck doing the dirty work for a telco giant has brought about the eradication of this ‘influenca’ virus once and for all. Incidentally, the telco recently unveiled a new logo and a slogan called ‘make everyday better‘. By paying clueless narcissists to bitch about your competitors I suppose.

As for Gushcloud, or should I say Blushcloud, you could still reinvent yourselves after this embarrassment, not as a ‘social media talent agency ‘ but maybe an underground fetish network for like-minded individuals to socialise via a ‘niche’ genre of ‘watersports’.

This article was not brought to you by Singtel, Starhub, M1 or MyRepublic.

SilkAir finally recruiting male stewards

From ‘SilkAir to finally have male cabin crew’, 1 March 2015, article by Karamjit Kaur, Sunday Times

After 26 years of having only women cabin crew, SilkAir has decided to let the men in as well.

…The major shift is necessary because it has become “increasingly difficult” to attract “the right (women) candidates with the qualities that we uphold”, SilkAir said in a recent e-mail to staff.

Amid an overall manpower crunch, the airline told staff that it also has to compete for stewardesses with other local and foreign carriers, such as parent Singapore Airlines, budget carriers Tigerair and Jetstar Asia, as well as Middle Eastern airlines Emirates and Qatar Airways.

…SilkAir’s decision to hire air stewards is a “positive and long-awaited” move, said Associate Professor Seshan Ramaswami, who teaches marketing at the Singapore Management University.

…SilkAir’s new hiring policy “reflects a moving away from a stereotype that only women are suitable for these flight crew duties on board”, he added. At the end of the day, what is critical is the training, he pointed out.

The men, whose uniforms are now being designed, will be subject to the same recruitment terms and 14-week training period as the women, who don one-piece lime green or rustic red wrap dresses, the airline’s spokesman said.

On why SilkAir never hired air stewards before this, she said: “Our earlier strategy was to hire women crew who embodied nurturing characteristics in line with the SilkAir experience we aimed to provide customers.”

According to the SilkAir recruitment ad, the airline requires the following: Cabin crew with a ‘combination of grace and a warm smile’ to provide excellent and attentive service to our customers’,  ‘grace’ and ‘warm’ being adjectives that are not often associated with the male sex, and really serve as a hint that women have always been preferred without explicitly stating that men need not apply. The real reason why SilkAir relaxed their females-only hire policy here is that they’re short of staff, i.e male cabin crew are an afterthought.

Given that other airlines have no problem with stewards, one wonders if SilkAir’s outdated profiling of the female sex as ‘nurturing’ as their rationale for not hiring men comes across as discriminatory practice. According to the Tripartite hiring guidelines, you’re discouraged from recruiting staff based on gender, among other things like race or language, and if there’s a strict gender policy it should be reflected and explained in the ad for clarity. There’s no evidence that SilkAir’s service needs to be differentiated from the rest by having, literally, a feminine touch. If you’re Hooters Air, I’d probably understand.

While we laud such moves as ‘progressive’ and ‘fair practice’, we shouldn’t forget to ask: Why only now, SilkAir? Even airlines from Middle Eastern countries like Kuwait Airways have gotten over the gender hump, for goodness sake. Thailand even has an airline (PC Air) that takes pride in hiring TRANSGENDERS.  Interestingly, SilkAir was the first local airline to break the gender stereotype in 2001 by hiring Singapore’s first female pilot. Yet the papers neglected to mention that at the same time they were hanging on to the traditional concepts of female compassion, empathy and motherly instincts by keeping their cabins testosterone free, with a staff profile resembling more like hospital ward nurses and midwives in the 1950s than a modern cabin crew.

If men didn’t have a ‘nurturing’ bone in their body, we wouldn’t see them volunteering in old folks’ homes, babysitting, nursing, feeding baby tiger cubs or being masseurs. In fact, there are times when you do need some manly muscle in the cabin e.g when there’s a drunk rowdy passenger who needs to be strapped down, or if some guy gets his crotch stuck in the zipper in the lavatory. Stuff which you can’t accomplish with ‘grace’ and warm smiles alone.

Condo ads featuring only one ethnic group

From ‘Property ads must reflect Singapore’s diversity’, 21 Feb 2015, ST Forum

(N. Varaprasad): ADVERTISEMENTS for residential property – private as well as executive condominiums – tend to show only one ethnic group swimming, cycling in the park, working out, admiring the sunset from the balcony, going to school, and having ladies’ tea sessions or cocktails.

These advertisements portray an aspirational way of life and should be representative of Singapore’s multi-ethnic, cosmopolitan society.

Government advertisements take care to be representative of the various ethnic groups in Singapore. The private sector could do the same. There is no need for more rules and guidelines if private developers can do this in a creative manner.

The writer is mistaken. There are actually 2 ethnic groups which feature prominently in condo ads. Firstly, those with the ‘Pan-Asian‘ look, or what we used to call ‘Eurasians’ and the less politically correct ‘mixed-race’. In the City Gate TVC, we see a confident, successful man of the world strutting through his ‘mandrobe’, looking less like a property ad than a Hugo Boss commerical. Meanwhile his sultry companion is out there frolicking among the condo amenities, her hair wind-blown, dressed like a Greek Goddess getting her dainty feet wet by an infinity pool. What the ad doesn’t show is these two beautiful creatures having soft focus slo-mo sex against the backdrop of the city’s spectacular night lights, and having pancakes the morning after. In goddamn bathrobes.

Like a Hugo Boss

Like a Hugo Boss

Then there are the ethnic Chinese. In the Lake Life EC ad, we see what’s clearly a 3 Gen family enjoying a family dinner after an activity-packed day of pet-walking and urban farming. What’s inaccurate about this happy family scenario is not so much the sheer amount of leisure time these folks have on their hands, but that the kid isn’t playing with his gadget or doing his tuition homework, and that they have wooden salt and pepper shakers on the dining table. Preposterous.

Every dinner is Thanksgiving at Lake Life

Every dinner is Thanksgiving at Lake Life

My problem with these cookie-cutter condo ads is not how they tend to be selective of the race of their actors, but how cliche-ridden they are. The residents portrayed are generally healthy and good-looking, the only thing fat about them being the size of their wallets. No one ever looks like they’re exhausted or relieved after a hard day’s work and just want to laze in front of the TV tucking into cup noodles. Nor do we see anyone whistling while working on household chores, like ironing and folding clothes. Or maybe that kinda stuff is done by the invisible maid.

If you’re not lying in hammocks plucking grapes, brandishing expensive watches, choosing shoes to pair with a gown or gazing into the sunset you’re engaged in the following:

1) Yoga by the water, dressed in all white (Skywoods). You can, of course, yoga in a HDB playground, as long as you’ve attained the necessary mastery to ignore the noise from the void deck wedding or funeral nearby.

Screen Shot 2015-02-21 at 12.15.13 PM

2) Reenacting the film ‘Sideways’, with your champagne glass-chinking and carrot sticks (Skywoods). Of course why would you have a celebration in the air-con comfort of your own home when you can dress to the nines in the blistering HEAT? And why is there always a shot of SALAD in luxury condo ads? Could that explain why they’re all so trim and beautiful? Not once have I seen condo ad actors tucking into a bucket of fried chicken wings, or sipping 3 in 1 coffee.

Screen Shot 2015-02-21 at 12.19.48 PM

3) Emerging from the pool like a water nymph (D’nest). Because 80’s softcore is making a comeback. And then you can have sex and pancakes. Perhaps the intention of this gimmick is to make the view of the pool more enticing than the same old green shit you’re forced to see everyday from your apartment.

Screen Shot 2015-02-21 at 12.27.19 PM

4) Wearing jackets outdoors (The Interlace). Because the security guard downstairs will chase you away thinking you’re a trespassing vagabond if you ever dare come out of your house in singlet and shorts. And God forbid if you own a pair of Crocs. The management will charge at your feet with a flamethrower.

Screen Shot 2015-02-21 at 12.32.35 PM

5) Your mind and body are in a constant state of ‘rejuvenation’ and ‘tranquility’. And you don’t just do ‘dinner’. You do ‘Diner En Blancs‘ (The Cristallo). I mean, even the name of your condo sounds like a Michelin-starred Italian restaurant.

Screen Shot 2015-02-21 at 2.37.16 PM

6) Lying on the grass looking stylishly contemplative with the bohemian sarong you bought from a vintage shop in Haji Lane(Cristallo). Show those migrant workers at Chinese Garden on a Sunday how it’s done.

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Llao llao discriminating against non-Mandarin speaking woman

From ‘Yogurt chain to raise hiring standards after shunning woman for not speaking Mandarin’, 15 Jan 2015, article by Joanna Seow, ST

Frozen yogurt chain llaollao has promised to improve its hiring guidelines after a local woman was allegedly turned away from a job interview because she could not speak Mandarin.

Indian undergraduate Karishma Kaur, 22, applied for a part-time role at the company’s West Mall branch on Jan 7 but said she was not given an interview as the manager spoke only Mandarin and could not interview her in English.

After she posted about the matter on Facebook, the Tripartite Alliance for Fair and Progressive Employment Practices (Tafep) received a complaint about it on Jan 12 and is looking into the issue.

Llaollao Singapore’s country manager Edwin Ferroa said he has been in talks with Tafep “to look into how we can better the way we employ”, and added: “We don’t condone such discriminatory behaviour based on race, language or religion.”

He said that the company had already begun probing the incident on Jan 10 and found that the woman who had spoken with Ms Kaur was the wife of the store’s owner who had been helping out. She was not an actual employee.

To date, there are no anti-discriminatory laws in Singapore. The Tafep, launched by Minister Tan Chuan Jin, makes ‘guidelines’, organises workshops to teach employers about ‘fair’ hiring and if necessary, slaps ‘demerit points’ on recalcitrant companies. Since then, the agency has shamed companies for wanting directors ‘aged around 30 years’, ‘Filipinos only’, ‘Malaysian PRs’ and ‘preferred Female Chinese’. Some companies are more specific on who would make ideal employees – people who recoil at the ‘thought of having kids’. Others, while not guilty of discriminatory advertising, may drop you during the interview if you have a barely noticeable baby bump, stutter, or are openly gay.

According to the Tripartite guidelines, you are discouraged from employing people based on age, race, gender, religion, marital status and family responsibilities, or disability unless exempted by the nature of work. For obvious reasons, you need someone who’s fluent in Mandarin in order to be a tour guide for PRCs, or you’ll have to exclude Muslims if you’re dealing with Bee Cheng Hiang bakkwa. If you’re hiring masseurs, you’d have to say sorry to the guy missing both thumbs.

However, the guidelines do not say anything against hiring people based on their LOOKS. Which means Abercrombie and Fitch can get away with hiring ‘attractive’ people, Hooters can pick and choose employees with a ‘GREAT SMILE’, and our very own SIA can reject any lady below 1.58m tall. A ‘pleasant’ look, as everyone knows, is euphemism for ‘good-looking’. In my experience patronising hip ice-cream or yogurt joints, you’re more likely to be served by young women in shorts than, well, 40-ish uncles in khakis and crocs. Just look at this FB post, which claims that the company hires ‘Singaporeans or PRs only’. Apparently they missed out the ‘Speak no English OK’ requirement. According to Ms Kaur, she was told that the manager of the West Mall stall was ‘from China’. Well well, you’ve got some explaining to do, Llaollao!

LMAO

LMAO!

Another notable absence from the guide is discrimination against one’s ‘sexual orientation’. You’re unlikely to get a job as a Sunday school teacher if you’re a transgender, nor have we heard of openly gay colonels in the SAF. Goldman Sachs, however, has a team dedicated to hiring LGBT staff, which one could counter-argue to be discriminatory against heterosexuals. What about ‘political beliefs’? Just ask Cherian George. Or ‘dietary habits’, like say I only hire vegetarians for my Animal Rescue company because of my belief that anyone who loves animals shouldn’t be eating them as well?

As an employer, it’s easy to slide from ‘discerning’ to ‘discriminatory’. The harsh truth is no one who cares about the survival of their business is just going to hire any Tom, Dick or Harry willy-nilly for the sake of universal equality. If you want to publish a politically correct ad for a beer server in a kopitiam, for example, following the guidelines strictly would mean something like ‘Wanted: A human being (nope, even ‘waitress’ is frowned upon). With a working brain’. Which is a waste of not just your candidate’s time, but yours as well. As for the hugely popular frozen yogurt chain, I doubt this series of events would turn the business cold, though you may want to familiarise yourself with yogurt flavours in Chinese the next time you order.

Hard-selling Beijing 101 not accredited by CASE

From ’15 complaints lodged this year against Beijing 101′, 15 Nov 2014, article by Melissa Lin/Amir Hussain ST

Singapore’s consumer watchdog has received 15 complaints against Beijing 101 so far this year. This includes the one made on Monday by Madam Susan Koo Moi, 75, who said she was pressured into signing a $15,600 package with the hair-care centre last month.

Most of the complaints were about its hard-sell tactics to persuade consumers to buy more hair-related packages, said Consumers Association of Singapore’s (Case) executive director, Mr Seah Seng Choon. Beijing 101 could not be reached for comment.

The Straits Times reported yesterday that Madam Koo had gone to Beijing 101’s Funan Mall outlet last month hoping to use a $50 voucher, but ended up paying $4,000 as a deposit for a package.

…Beijing 101 is not accredited by Case, which means it does not have to offer a five-day cooling- off period during which consumers can ask for a full refund.

“Businesses should have the conscience to give their clients a reasonable timeframe to change their minds,” said Spa and Wellness Association of Singapore honorary secretary Edward Wong. He noted, however, that firms are not legally obligated to do so.

The multi-million hair care business is not an industry known for its ‘conscience’. Beijing 101 is among the first in the country to sway the gullible public with raving celebrity endorsements, even if the said celebrity’s hair loss was due to breast CANCER  chemo. In 2003, Beijing 101 got ex Mediacorp actor Xie Shaoguang to advertise as a ‘satisfied Beijing 101 client’, who thanked them profusely for his ‘thicker and healthier-looking’ crop. Today, the man is an ordained MONK in Malaysia. Other familiar faces soon followed suit, including the late Huang Wenyong, who was paid to declare that since Beijing 101 uses ‘100% natural Chinese herbs…there will be NO adverse effects’. Well I’ll fill a tub with their tonic and just submerge my bloody head in it then.

Giving freebies to snag customers is a sales tactic that has been used since the 80’s. Svenson, the hair experts whose name no 75 year old vainpot is able to pronounce, launched what was known as ‘Hair Week’ with free consultation services. Also, no before and after picture in those days was complete without a full, macho beard. Today, you just have a sad balding face (before) and a happy winner ready to take on the world (after).

Your money HAIR today, gone tomorrow

Your money HAIR today, gone tomorrow

Not much has changed since the swinging 50’s. A luscious, crowning glory has traditionally been viewed as the glorious symbol of a man’s success and attractiveness. Before hair care consultants emerged, you could harvest a head of shiny, healthy hair in the comfort of your home, using a bottle of Vaseline tonic no less, a trusted formula that keeps your hair ‘perfumed, cool and fresh’. Today’s Vaseline can also be used at the other end of your body, for callused toes.

Screen Shot 2014-11-16 at 10.06.30 AM

For an empire that has been operating for 40 years and having its fair share of complaints, largely unregulated by the authorities when it comes to product effectiveness or safety, the least I would expect as a client who also happens to be an adoring fan of Zheng Guoping or Chen Shucheng, is some form of basic consumer protection. But it’s not just unscrupulous practices that we should watch out for. In 2010, a couple of its hair growth tonics were found to contain undeclared minoxidil, a ‘Western’ drug that has been approved for use in male-pattern baldness. In other words, the ‘natural power’ of premium Chinese herbs as so claimed was horseshit. The typical Beijing 101 customer may be balding, but what our self-proclaimed consumer ‘watchdog’ is severely lacking, despite such incidents, is a set of TEETH. If not, hopelessly DEBARKED.

Hair care centres like Beijing 101 or Yunnam should be classified under the ‘Spa and Wellness’ scheme under CaseTrust, but you don’t find either listed. Instead, the level of ‘assurance’ you get as a customer of Yunnam are brand awards like ‘Trusted Brand’ or ‘Most Effective Brand’. Beijing 101 is more discreet of its accolades, with a tiny ‘Most Preferred’ logo (2012) on the top right corner of its website. How about ‘Most Pushy’ or ‘Shameless brand’ then? We force local news websites like The Independent or Online Citizen to apply for licences but give free rein to shameless ‘wellness’ centres that hawk their questionable wares using Mediacorp celebrities, putting the bank accounts of innocent people at risk. This despite us not knowing for sure if these actors/actresses even HAD a scalp problem in the first place. Maybe they noticed a few strands plugging the shower drain and then suddenly realised: ‘Oh God, I need my confidence back and the wardrobe people don’t have nice wigs to spare!’

Time to get to the root of the problem, CASE. We can’t have our Pioneer Generation getting scalped by unethical business practices anymore.

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