Gushcloud influencers influenced by Singtel

From ‘Gushcloud bloggers apologise for negative Singtel marketing campaign’, 18 March 2015, article by Lim Yi Han, ST

At least two bloggers have apologised for posting negative comments in a Singtel marketing campaign. Mr Xavier Ong, 20, and Ms Eunice Annabel Lim, 21, and others managed by social media marketing firm Gushcloud were allegedly asked to complain about telcos M1 and StarHub‘s services to promote Singtel’s mobile plan for youth.

Mr Ong was first to say sorry in a lengthy blog post on Wednesday. “I…apologise to anyone affected for posting negative comments towards M1 (while on a Singtel campaign) and not explicitly stating or revealing that I was on a campaign with Singtel,” he wrote. But he added that he had not lied, and that he had been “unhappy” with his service provider, M1.

Screen shots of Mr Ong’s posts on his Twitter account criticising M1 were put up by blogger Xiaxue, whose real name is Wendy Cheng, along with what she called “leaked” documents allegedly asking bloggers to complain about the services of M1 and StarHub.

Earlier this year, ST ran a feature about ‘influencers’ (Influencers hold court, but how credible are they?4 Jan 15), defined as people who have a substantial ‘reach’ and following on social media platforms, trend-setters who shape the opinions and behaviour of their fans. One of these web celebrities gave this telling soundbite: ‘With great influence comes great responsibility’. That ‘influencer’ is none other than Xavier Ong himself. Interestingly, the ST refrained from using the glamorous term in the article above, preferring to relegate Ong and his fashionable ilk to the more mundane, Roy Ngerng division of ‘bloggers’. You know, the kind that gets sued more than they’re paid.

Ong’s ‘disguised’ Singtel advertorial is still up as we speak, and it’s painfully obvious that he was in the telco’s payroll from the get-go, using old-timey marketing phrases like ‘It’s just as simple as that!’ and copy -and-pasting the charts and infographics wholesale. You’re not fooling anyone kiddo, and despite your massive ‘following’, it’s likely that people (like myself) only knew of your existence when you got yourself ‘influenced’ by $ingtel’s devious marketing strategy. Not so ‘influential’ now, eh?

You see the same ruse used in Eunice Annabel’s blog. Complain about M1’s reception, give some perky backstory about how you came across Singtel’s FANTASTIC offer, and then sell the shit out of it. Sorry I don’t buy it, but probably because I can’t make it halfway through the pretentious product placement before opening another tab in my browser to watch vastly more entertaining cat videos. Nope, not even if they do naked selfies for the sake of the goddamn Youth Plan.

Poor Starhub. Lifestyle blogger/model/actress/Starhub hater Lydia Izzati was merciless in her shaming of the rival telco, saying ‘Screw You Starhub‘, only to go on to praise the Singtel Youth Plan to the heavens. I couldn’t find the Gushcloud logo anywhere on her blog though, but any site that requires me to scroll down for eternity through the most trivial artifacts of your life story and giving me finger abrasions doesn’t warrant any form of ‘influence’ in my opinion.

As for the masterminds behind this fiasco, tapping ‘influencers’ as part of your smear campaign seems like  a desperate tactic following some abject failures previously, like the mRemit ad with painted-on throbbing man-boobs. The marketing honcho explained that this was an ‘isolated incident’ and the campaign was a ‘niche’ one, ‘targeted at a narrow customer segment’. Let’s see, two pretty faces, both early twenties, with around 10 million site hits between them, a YOUTH plan. You’re not exactly selling frozen yogurt to elderly people with dentures, Singtel.

Singtel got it sorted out eventually, with Gushcloud’s partnership and the staff in charge getting terminated on 19 March 2015 (Singtel CEO Chua Sock Koong apologises to M1, Starhub, employee in Gushcloud campaign no longer with Singtel). Maybe the work of some attention-seekers wanting to earn an extra buck doing the dirty work for a telco giant has brought about the eradication of this ‘influenca’ virus once and for all. Incidentally, the telco recently unveiled a new logo and a slogan called ‘make everyday better‘. By paying clueless narcissists to bitch about your competitors I suppose.

As for Gushcloud, or should I say Blushcloud, you could still reinvent yourselves after this embarrassment, not as a ‘social media talent agency ‘ but maybe an underground fetish network for like-minded individuals to socialise via a ‘niche’ genre of ‘watersports’.

This article was not brought to you by Singtel, Starhub, M1 or MyRepublic.

SilkAir finally recruiting male stewards

From ‘SilkAir to finally have male cabin crew’, 1 March 2015, article by Karamjit Kaur, Sunday Times

After 26 years of having only women cabin crew, SilkAir has decided to let the men in as well.

…The major shift is necessary because it has become “increasingly difficult” to attract “the right (women) candidates with the qualities that we uphold”, SilkAir said in a recent e-mail to staff.

Amid an overall manpower crunch, the airline told staff that it also has to compete for stewardesses with other local and foreign carriers, such as parent Singapore Airlines, budget carriers Tigerair and Jetstar Asia, as well as Middle Eastern airlines Emirates and Qatar Airways.

…SilkAir’s decision to hire air stewards is a “positive and long-awaited” move, said Associate Professor Seshan Ramaswami, who teaches marketing at the Singapore Management University.

…SilkAir’s new hiring policy “reflects a moving away from a stereotype that only women are suitable for these flight crew duties on board”, he added. At the end of the day, what is critical is the training, he pointed out.

The men, whose uniforms are now being designed, will be subject to the same recruitment terms and 14-week training period as the women, who don one-piece lime green or rustic red wrap dresses, the airline’s spokesman said.

On why SilkAir never hired air stewards before this, she said: “Our earlier strategy was to hire women crew who embodied nurturing characteristics in line with the SilkAir experience we aimed to provide customers.”

According to the SilkAir recruitment ad, the airline requires the following: Cabin crew with a ‘combination of grace and a warm smile’ to provide excellent and attentive service to our customers’,  ‘grace’ and ‘warm’ being adjectives that are not often associated with the male sex, and really serve as a hint that women have always been preferred without explicitly stating that men need not apply. The real reason why SilkAir relaxed their females-only hire policy here is that they’re short of staff, i.e male cabin crew are an afterthought.

Given that other airlines have no problem with stewards, one wonders if SilkAir’s outdated profiling of the female sex as ‘nurturing’ as their rationale for not hiring men comes across as discriminatory practice. According to the Tripartite hiring guidelines, you’re discouraged from recruiting staff based on gender, among other things like race or language, and if there’s a strict gender policy it should be reflected and explained in the ad for clarity. There’s no evidence that SilkAir’s service needs to be differentiated from the rest by having, literally, a feminine touch. If you’re Hooters Air, I’d probably understand.

While we laud such moves as ‘progressive’ and ‘fair practice’, we shouldn’t forget to ask: Why only now, SilkAir? Even airlines from Middle Eastern countries like Kuwait Airways have gotten over the gender hump, for goodness sake. Thailand even has an airline (PC Air) that takes pride in hiring TRANSGENDERS.  Interestingly, SilkAir was the first local airline to break the gender stereotype in 2001 by hiring Singapore’s first female pilot. Yet the papers neglected to mention that at the same time they were hanging on to the traditional concepts of female compassion, empathy and motherly instincts by keeping their cabins testosterone free, with a staff profile resembling more like hospital ward nurses and midwives in the 1950s than a modern cabin crew.

If men didn’t have a ‘nurturing’ bone in their body, we wouldn’t see them volunteering in old folks’ homes, babysitting, nursing, feeding baby tiger cubs or being masseurs. In fact, there are times when you do need some manly muscle in the cabin e.g when there’s a drunk rowdy passenger who needs to be strapped down, or if some guy gets his crotch stuck in the zipper in the lavatory. Stuff which you can’t accomplish with ‘grace’ and warm smiles alone.

Condo ads featuring only one ethnic group

From ‘Property ads must reflect Singapore’s diversity’, 21 Feb 2015, ST Forum

(N. Varaprasad): ADVERTISEMENTS for residential property – private as well as executive condominiums – tend to show only one ethnic group swimming, cycling in the park, working out, admiring the sunset from the balcony, going to school, and having ladies’ tea sessions or cocktails.

These advertisements portray an aspirational way of life and should be representative of Singapore’s multi-ethnic, cosmopolitan society.

Government advertisements take care to be representative of the various ethnic groups in Singapore. The private sector could do the same. There is no need for more rules and guidelines if private developers can do this in a creative manner.

The writer is mistaken. There are actually 2 ethnic groups which feature prominently in condo ads. Firstly, those with the ‘Pan-Asian‘ look, or what we used to call ‘Eurasians’ and the less politically correct ‘mixed-race’. In the City Gate TVC, we see a confident, successful man of the world strutting through his ‘mandrobe’, looking less like a property ad than a Hugo Boss commerical. Meanwhile his sultry companion is out there frolicking among the condo amenities, her hair wind-blown, dressed like a Greek Goddess getting her dainty feet wet by an infinity pool. What the ad doesn’t show is these two beautiful creatures having soft focus slo-mo sex against the backdrop of the city’s spectacular night lights, and having pancakes the morning after. In goddamn bathrobes.

Like a Hugo Boss

Like a Hugo Boss

Then there are the ethnic Chinese. In the Lake Life EC ad, we see what’s clearly a 3 Gen family enjoying a family dinner after an activity-packed day of pet-walking and urban farming. What’s inaccurate about this happy family scenario is not so much the sheer amount of leisure time these folks have on their hands, but that the kid isn’t playing with his gadget or doing his tuition homework, and that they have wooden salt and pepper shakers on the dining table. Preposterous.

Every dinner is Thanksgiving at Lake Life

Every dinner is Thanksgiving at Lake Life

My problem with these cookie-cutter condo ads is not how they tend to be selective of the race of their actors, but how cliche-ridden they are. The residents portrayed are generally healthy and good-looking, the only thing fat about them being the size of their wallets. No one ever looks like they’re exhausted or relieved after a hard day’s work and just want to laze in front of the TV tucking into cup noodles. Nor do we see anyone whistling while working on household chores, like ironing and folding clothes. Or maybe that kinda stuff is done by the invisible maid.

If you’re not lying in hammocks plucking grapes, brandishing expensive watches, choosing shoes to pair with a gown or gazing into the sunset you’re engaged in the following:

1) Yoga by the water, dressed in all white (Skywoods). You can, of course, yoga in a HDB playground, as long as you’ve attained the necessary mastery to ignore the noise from the void deck wedding or funeral nearby.

Screen Shot 2015-02-21 at 12.15.13 PM

2) Reenacting the film ‘Sideways’, with your champagne glass-chinking and carrot sticks (Skywoods). Of course why would you have a celebration in the air-con comfort of your own home when you can dress to the nines in the blistering HEAT? And why is there always a shot of SALAD in luxury condo ads? Could that explain why they’re all so trim and beautiful? Not once have I seen condo ad actors tucking into a bucket of fried chicken wings, or sipping 3 in 1 coffee.

Screen Shot 2015-02-21 at 12.19.48 PM

3) Emerging from the pool like a water nymph (D’nest). Because 80’s softcore is making a comeback. And then you can have sex and pancakes. Perhaps the intention of this gimmick is to make the view of the pool more enticing than the same old green shit you’re forced to see everyday from your apartment.

Screen Shot 2015-02-21 at 12.27.19 PM

4) Wearing jackets outdoors (The Interlace). Because the security guard downstairs will chase you away thinking you’re a trespassing vagabond if you ever dare come out of your house in singlet and shorts. And God forbid if you own a pair of Crocs. The management will charge at your feet with a flamethrower.

Screen Shot 2015-02-21 at 12.32.35 PM

5) Your mind and body are in a constant state of ‘rejuvenation’ and ‘tranquility’. And you don’t just do ‘dinner’. You do ‘Diner En Blancs‘ (The Cristallo). I mean, even the name of your condo sounds like a Michelin-starred Italian restaurant.

Screen Shot 2015-02-21 at 2.37.16 PM

6) Lying on the grass looking stylishly contemplative with the bohemian sarong you bought from a vintage shop in Haji Lane(Cristallo). Show those migrant workers at Chinese Garden on a Sunday how it’s done.

Screen Shot 2015-02-21 at 2.39.54 PM

 

 

 

Llao llao discriminating against non-Mandarin speaking woman

From ‘Yogurt chain to raise hiring standards after shunning woman for not speaking Mandarin’, 15 Jan 2015, article by Joanna Seow, ST

Frozen yogurt chain llaollao has promised to improve its hiring guidelines after a local woman was allegedly turned away from a job interview because she could not speak Mandarin.

Indian undergraduate Karishma Kaur, 22, applied for a part-time role at the company’s West Mall branch on Jan 7 but said she was not given an interview as the manager spoke only Mandarin and could not interview her in English.

After she posted about the matter on Facebook, the Tripartite Alliance for Fair and Progressive Employment Practices (Tafep) received a complaint about it on Jan 12 and is looking into the issue.

Llaollao Singapore’s country manager Edwin Ferroa said he has been in talks with Tafep “to look into how we can better the way we employ”, and added: “We don’t condone such discriminatory behaviour based on race, language or religion.”

He said that the company had already begun probing the incident on Jan 10 and found that the woman who had spoken with Ms Kaur was the wife of the store’s owner who had been helping out. She was not an actual employee.

To date, there are no anti-discriminatory laws in Singapore. The Tafep, launched by Minister Tan Chuan Jin, makes ‘guidelines’, organises workshops to teach employers about ‘fair’ hiring and if necessary, slaps ‘demerit points’ on recalcitrant companies. Since then, the agency has shamed companies for wanting directors ‘aged around 30 years’, ‘Filipinos only’, ‘Malaysian PRs’ and ‘preferred Female Chinese’. Some companies are more specific on who would make ideal employees – people who recoil at the ‘thought of having kids’. Others, while not guilty of discriminatory advertising, may drop you during the interview if you have a barely noticeable baby bump, stutter, or are openly gay.

According to the Tripartite guidelines, you are discouraged from employing people based on age, race, gender, religion, marital status and family responsibilities, or disability unless exempted by the nature of work. For obvious reasons, you need someone who’s fluent in Mandarin in order to be a tour guide for PRCs, or you’ll have to exclude Muslims if you’re dealing with Bee Cheng Hiang bakkwa. If you’re hiring masseurs, you’d have to say sorry to the guy missing both thumbs.

However, the guidelines do not say anything against hiring people based on their LOOKS. Which means Abercrombie and Fitch can get away with hiring ‘attractive’ people, Hooters can pick and choose employees with a ‘GREAT SMILE’, and our very own SIA can reject any lady below 1.58m tall. A ‘pleasant’ look, as everyone knows, is euphemism for ‘good-looking’. In my experience patronising hip ice-cream or yogurt joints, you’re more likely to be served by young women in shorts than, well, 40-ish uncles in khakis and crocs. Just look at this FB post, which claims that the company hires ‘Singaporeans or PRs only’. Apparently they missed out the ‘Speak no English OK’ requirement. According to Ms Kaur, she was told that the manager of the West Mall stall was ‘from China’. Well well, you’ve got some explaining to do, Llaollao!

LMAO

LMAO!

Another notable absence from the guide is discrimination against one’s ‘sexual orientation’. You’re unlikely to get a job as a Sunday school teacher if you’re a transgender, nor have we heard of openly gay colonels in the SAF. Goldman Sachs, however, has a team dedicated to hiring LGBT staff, which one could counter-argue to be discriminatory against heterosexuals. What about ‘political beliefs’? Just ask Cherian George. Or ‘dietary habits’, like say I only hire vegetarians for my Animal Rescue company because of my belief that anyone who loves animals shouldn’t be eating them as well?

As an employer, it’s easy to slide from ‘discerning’ to ‘discriminatory’. The harsh truth is no one who cares about the survival of their business is just going to hire any Tom, Dick or Harry willy-nilly for the sake of universal equality. If you want to publish a politically correct ad for a beer server in a kopitiam, for example, following the guidelines strictly would mean something like ‘Wanted: A human being (nope, even ‘waitress’ is frowned upon). With a working brain’. Which is a waste of not just your candidate’s time, but yours as well. As for the hugely popular frozen yogurt chain, I doubt this series of events would turn the business cold, though you may want to familiarise yourself with yogurt flavours in Chinese the next time you order.

Hard-selling Beijing 101 not accredited by CASE

From ’15 complaints lodged this year against Beijing 101′, 15 Nov 2014, article by Melissa Lin/Amir Hussain ST

Singapore’s consumer watchdog has received 15 complaints against Beijing 101 so far this year. This includes the one made on Monday by Madam Susan Koo Moi, 75, who said she was pressured into signing a $15,600 package with the hair-care centre last month.

Most of the complaints were about its hard-sell tactics to persuade consumers to buy more hair-related packages, said Consumers Association of Singapore’s (Case) executive director, Mr Seah Seng Choon. Beijing 101 could not be reached for comment.

The Straits Times reported yesterday that Madam Koo had gone to Beijing 101’s Funan Mall outlet last month hoping to use a $50 voucher, but ended up paying $4,000 as a deposit for a package.

…Beijing 101 is not accredited by Case, which means it does not have to offer a five-day cooling- off period during which consumers can ask for a full refund.

“Businesses should have the conscience to give their clients a reasonable timeframe to change their minds,” said Spa and Wellness Association of Singapore honorary secretary Edward Wong. He noted, however, that firms are not legally obligated to do so.

The multi-million hair care business is not an industry known for its ‘conscience’. Beijing 101 is among the first in the country to sway the gullible public with raving celebrity endorsements, even if the said celebrity’s hair loss was due to breast CANCER  chemo. In 2003, Beijing 101 got ex Mediacorp actor Xie Shaoguang to advertise as a ‘satisfied Beijing 101 client’, who thanked them profusely for his ‘thicker and healthier-looking’ crop. Today, the man is an ordained MONK in Malaysia. Other familiar faces soon followed suit, including the late Huang Wenyong, who was paid to declare that since Beijing 101 uses ‘100% natural Chinese herbs…there will be NO adverse effects’. Well I’ll fill a tub with their tonic and just submerge my bloody head in it then.

Giving freebies to snag customers is a sales tactic that has been used since the 80’s. Svenson, the hair experts whose name no 75 year old vainpot is able to pronounce, launched what was known as ‘Hair Week’ with free consultation services. Also, no before and after picture in those days was complete without a full, macho beard. Today, you just have a sad balding face (before) and a happy winner ready to take on the world (after).

Your money HAIR today, gone tomorrow

Your money HAIR today, gone tomorrow

Not much has changed since the swinging 50’s. A luscious, crowning glory has traditionally been viewed as the glorious symbol of a man’s success and attractiveness. Before hair care consultants emerged, you could harvest a head of shiny, healthy hair in the comfort of your home, using a bottle of Vaseline tonic no less, a trusted formula that keeps your hair ‘perfumed, cool and fresh’. Today’s Vaseline can also be used at the other end of your body, for callused toes.

Screen Shot 2014-11-16 at 10.06.30 AM

For an empire that has been operating for 40 years and having its fair share of complaints, largely unregulated by the authorities when it comes to product effectiveness or safety, the least I would expect as a client who also happens to be an adoring fan of Zheng Guoping or Chen Shucheng, is some form of basic consumer protection. But it’s not just unscrupulous practices that we should watch out for. In 2010, a couple of its hair growth tonics were found to contain undeclared minoxidil, a ‘Western’ drug that has been approved for use in male-pattern baldness. In other words, the ‘natural power’ of premium Chinese herbs as so claimed was horseshit. The typical Beijing 101 customer may be balding, but what our self-proclaimed consumer ‘watchdog’ is severely lacking, despite such incidents, is a set of TEETH. If not, hopelessly DEBARKED.

Hair care centres like Beijing 101 or Yunnam should be classified under the ‘Spa and Wellness’ scheme under CaseTrust, but you don’t find either listed. Instead, the level of ‘assurance’ you get as a customer of Yunnam are brand awards like ‘Trusted Brand’ or ‘Most Effective Brand’. Beijing 101 is more discreet of its accolades, with a tiny ‘Most Preferred’ logo (2012) on the top right corner of its website. How about ‘Most Pushy’ or ‘Shameless brand’ then? We force local news websites like The Independent or Online Citizen to apply for licences but give free rein to shameless ‘wellness’ centres that hawk their questionable wares using Mediacorp celebrities, putting the bank accounts of innocent people at risk. This despite us not knowing for sure if these actors/actresses even HAD a scalp problem in the first place. Maybe they noticed a few strands plugging the shower drain and then suddenly realised: ‘Oh God, I need my confidence back and the wardrobe people don’t have nice wigs to spare!’

Time to get to the root of the problem, CASE. We can’t have our Pioneer Generation getting scalped by unethical business practices anymore.

Singapore always has a surprise waiting for you

From ‘Tourism video to promote S’pore in Philippines slammed’, 9 April 2014, article by Carolyn Khew, Raul Dancel, ST

A VIDEO to promote Singapore in the Philippines “could have been done better”, the Singapore Tourism Board (STB) admitted yesterday, after it was slammed for its “bad script” and “sloppy production”.

The three-minute video features a couple from the Philippines visiting attractions such as Gardens by the Bay and Marina Bay Sands. At one stage, the woman gives the man a gift – a pregnancy test kit indicating she is pregnant. The shocked man remarks: “Singapore always had a surprise waiting for me.

…Netizen Evonne Sim criticised the video for its “low-cost production” adding that it felt “so 80s”.

Filipino travel writer Stella Arnaldo said: “I couldn’t get past the ‘Honey! Look!‘. Bad acting turned me off already. The major advertising firms have regional headquarters in Singapore, and STB comes up with this?”

Cheesy, awkward acting has always been the bane of tourism videos, and so are takeaway catchphrases whether it’s ‘Get LOST!‘, or ‘SHIOK’. The problem with STB’s latest Pinoy pitch is that its catchphrase (Honey, Look!) has nothing to do with Singapore, and what we’ll remember it by is not the Supertree Grove or expensive dining in a cable car, but the image of a pregnancy test kit in a box at the twisty shock ending.

Having a baby is a reason to celebrate no doubt, except that this could your last anniversary trip not just to Singapore, but ANYWHERE in the world once Baby is out. I can only imagine mixed emotions in the hubby, though what I saw from his expression was surely nothing but pure ecstasy.

Screen Shot 2014-04-09 at 9

So what we have here is not so much sloppy production or bad dialogue, but a case of excessive ‘storytelling’ and not enough scenes to showcase Singapore, or rather, the REAL Singapore. The Merlion was brutally snubbed in this video and not a single face of a smiling Singaporean was featured. The only food you see here is some atas salmon dish, not satay, durian or chicken rice. And the couple didn’t even look like they were enjoying it, more engrossed with surprising each other than relishing the sights of Singapore from above.

Screen Shot 2014-04-09 at 9.33.22 AM

Singapore: Baked Salmon Paradise

Here’s a uniquely Singaporean tagline for the ad since it sorely needs one. CANNOT MAKE IT LA.

 

 

Netizen Evonne Sim criticised the video for its “low-cost production” adding that it felt “so 80s”.

Filipino travel writer Stella Arnaldo said: “I couldn’t get past the ‘Honey! Look!’. Bad acting turned me off already. The major advertising firms have regional headquarters in Singapore, and STB comes up with this?”

– See more at: http://www.straitstimes.com/premium/top-the-news/story/tourism-video-promote-spore-philippines-slammed-20140409#sthash.TLqi7rPj.dpuf

The advertisement was uploaded to STB’s Facebook page for the Philippines last month. It was also shared on its YouTube channel and featured on TV there. Mr Chong said it was withdrawn because “it was not resonating well with audiences”. – See more at: http://www.straitstimes.com/premium/top-the-news/story/tourism-video-promote-spore-philippines-slammed-20140409#sthash.TLqi7rPj.dpuf

A VIDEO to promote Singapore in the Philippines “could have been done better”, the Singapore Tourism Board (STB) admitted yesterday, after it was slammed for its “bad script” and “sloppy production”.

The three-minute video features a couple from the Philippines visiting attractions such as Gardens by the Bay and Marina Bay Sands.

At one stage, the woman gives the man a gift – a pregnancy test kit indicating she is pregnant. The shocked man remarks: “Singapore always had a surprise waiting for me.”

– See more at: http://www.straitstimes.com/premium/top-the-news/story/tourism-video-promote-spore-philippines-slammed-20140409#sthash.TLqi7rPj.dpuf

A VIDEO to promote Singapore in the Philippines “could have been done better”, the Singapore Tourism Board (STB) admitted yesterday, after it was slammed for its “bad script” and “sloppy production”.

The three-minute video features a couple from the Philippines visiting attractions such as Gardens by the Bay and Marina Bay Sands.

At one stage, the woman gives the man a gift – a pregnancy test kit indicating she is pregnant. The shocked man remarks: “Singapore always had a surprise waiting for me.”

– See more at: http://www.straitstimes.com/premium/top-the-news/story/tourism-video-promote-spore-philippines-slammed-20140409#sthash.TLqi7rPj.dpuf

Tourism video to promote S’pore in Philippines slammed

STB admits ad could be better after netizens call it ‘bad’ and ‘sloppy’

Published on Apr 9, 2014
 0  0

A VIDEO to promote Singapore in the Philippines “could have been done better”, the Singapore Tourism Board (STB) admitted yesterday, after it was slammed for its “bad script” and “sloppy production”.

The three-minute video features a couple from the Philippines visiting attractions such as Gardens by the Bay and Marina Bay Sands.

At one stage, the woman gives the man a gift – a pregnancy test kit indicating she is pregnant. The shocked man remarks: “Singapore always had a surprise waiting for me.”

STB executive director of communications and industry marketing Oliver Chong told The Straits Times the video was produced by Philippine TV network ABS-CBN to customise content for the country’s audiences.

“We thank readers for their feedback on the video and acknowledge that some aspects of it could have been done better,” he said.

The advertisement was uploaded to STB’s Facebook page for the Philippines last month. It was also shared on its YouTube channel and featured on TV there. Mr Chong said it was withdrawn because “it was not resonating well with audiences”.

Netizen Evonne Sim criticised the video for its “low-cost production” adding that it felt “so 80s”.

Filipino travel writer Stella Arnaldo said: “I couldn’t get past the ‘Honey! Look!’. Bad acting turned me off already. The major advertising firms have regional headquarters in Singapore, and STB comes up with this?”

– See more at: http://www.straitstimes.com/premium/top-the-news/story/tourism-video-promote-spore-philippines-slammed-20140409#sthash.TLqi7rPj.dpuf

Tourism video to promote S’pore in Philippines slammed

STB admits ad could be better after netizens call it ‘bad’ and ‘sloppy’

Published on Apr 9, 2014
 0  0

A VIDEO to promote Singapore in the Philippines “could have been done better”, the Singapore Tourism Board (STB) admitted yesterday, after it was slammed for its “bad script” and “sloppy production”.

The three-minute video features a couple from the Philippines visiting attractions such as Gardens by the Bay and Marina Bay Sands.

At one stage, the woman gives the man a gift – a pregnancy test kit indicating she is pregnant. The shocked man remarks: “Singapore always had a surprise waiting for me.”

STB executive director of communications and industry marketing Oliver Chong told The Straits Times the video was produced by Philippine TV network ABS-CBN to customise content for the country’s audiences.

“We thank readers for their feedback on the video and acknowledge that some aspects of it could have been done better,” he said.

The advertisement was uploaded to STB’s Facebook page for the Philippines last month. It was also shared on its YouTube channel and featured on TV there. Mr Chong said it was withdrawn because “it was not resonating well with audiences”.

Netizen Evonne Sim criticised the video for its “low-cost production” adding that it felt “so 80s”.

Filipino travel writer Stella Arnaldo said: “I couldn’t get past the ‘Honey! Look!’. Bad acting turned me off already. The major advertising firms have regional headquarters in Singapore, and STB comes up with this?”

– See more at: http://www.straitstimes.com/premium/top-the-news/story/tourism-video-promote-spore-philippines-slammed-20140409#sthash.TLqi7rPj.dpuf

Tourism video to promote S’pore in Philippines slammed

STB admits ad could be better after netizens call it ‘bad’ and ‘sloppy’

Published on Apr 9, 2014
 0  0

A VIDEO to promote Singapore in the Philippines “could have been done better”, the Singapore Tourism Board (STB) admitted yesterday, after it was slammed for its “bad script” and “sloppy production”.

The three-minute video features a couple from the Philippines visiting attractions such as Gardens by the Bay and Marina Bay Sands.

At one stage, the woman gives the man a gift – a pregnancy test kit indicating she is pregnant. The shocked man remarks: “Singapore always had a surprise waiting for me.”

STB executive director of communications and industry marketing Oliver Chong told The Straits Times the video was produced by Philippine TV network ABS-CBN to customise content for the country’s audiences.

“We thank readers for their feedback on the video and acknowledge that some aspects of it could have been done better,” he said.

The advertisement was uploaded to STB’s Facebook page for the Philippines last month. It was also shared on its YouTube channel and featured on TV there. Mr Chong said it was withdrawn because “it was not resonating well with audiences”.

Netizen Evonne Sim criticised the video for its “low-cost production” adding that it felt “so 80s”.

Filipino travel writer Stella Arnaldo said: “I couldn’t get past the ‘Honey! Look!’. Bad acting turned me off already. The major advertising firms have regional headquarters in Singapore, and STB comes up with this?”

– See more at: http://www.straitstimes.com/premium/top-the-news/story/tourism-video-promote-spore-philippines-slammed-20140409#sthash.TLqi7rPj.dpuf

Tourism video to promote S’pore in Philippines slammed

STB admits ad could be better after netizens call it ‘bad’ and ‘sloppy’

Published on Apr 9, 2014
 0  0

A VIDEO to promote Singapore in the Philippines “could have been done better”, the Singapore Tourism Board (STB) admitted yesterday, after it was slammed for its “bad script” and “sloppy production”.

The three-minute video features a couple from the Philippines visiting attractions such as Gardens by the Bay and Marina Bay Sands.

At one stage, the woman gives the man a gift – a pregnancy test kit indicating she is pregnant. The shocked man remarks: “Singapore always had a surprise waiting for me.”

STB executive director of communications and industry marketing Oliver Chong told The Straits Times the video was produced by Philippine TV network ABS-CBN to customise content for the country’s audiences.

“We thank readers for their feedback on the video and acknowledge that some aspects of it could have been done better,” he said.

The advertisement was uploaded to STB’s Facebook page for the Philippines last month. It was also shared on its YouTube channel and featured on TV there. Mr Chong said it was withdrawn because “it was not resonating well with audiences”.

Netizen Evonne Sim criticised the video for its “low-cost production” adding that it felt “so 80s”.

Filipino travel writer Stella Arnaldo said: “I couldn’t get past the ‘Honey! Look!’. Bad acting turned me off already. The major advertising firms have regional headquarters in Singapore, and STB comes up with this?”

– See more at: http://www.straitstimes.com/premium/top-the-news/story/tourism-video-promote-spore-philippines-slammed-20140409#sthash.TLqi7rPj.dpuf

DJ Chris Ho calling for ‘fckn’ Singaporeans to be killed

From ‘Radio DJ apologises for Facebook post’, 5 April 2014, article by Walter Sim, ST

A MEDIACORP Lush 99.5FM DJ apologised yesterday for a controversial Facebook post in which he called for Singaporeans to be killed. Mr Chris Ho commented on an army recruitment advertisement on the social media platform on Thursday.

The campaign, launched last December, bears the slogan: “How far would you go to protect our home?” The Singaporean wrote in response: “How far…? Let’s see… I’m with you foreigners! Kill the **** Singaporeans but not my friends, can?”

His comment caused fury among netizens and was reposted on citizen journalism portal Stomp. Contributor Tee Seng said: “What kind of joke is this? If he hates Singaporeans so much, why is he still here? I used to be a fan of his but he has gone too far.”

Mr Ho told The Straits Times yesterday he was surprised by the response. “It is such a far-fetched statement that I’m shocked that Singaporeans are taking it so seriously,” he said, adding that the “satirical” message was meant to mock the campaign slogan. “Hello, Singaporeans, you mean you need people to give you a wake-up call to defend the country?” he asked.

“Why should the question be put forth as such? Singaporeans who love the country would know what to do.” He said he wanted to allude to the rising levels of anti-foreigner sentiment here. The ex-Straits Times rock columnist added: “I think Singaporeans are looking for a new Anton Casey… I’m not advocating genocide.”

How far? Too far for some, apparently

How far? Gone too far for some, apparently

It took me a while to ‘get’ the humour behind Chris Ho’s jibe at the SAF ad, and thankfully, I’m not the only one who thinks he’s ‘too cheem’ for me. It’s also hard to tell when he’s sarcastic or furious when he and New Nation bickered online over the post where the latter made fun of Chris ‘falling’ for a satire piece about ‘Man dying in a protest against foreigners‘ (which wasn’t even very funny to begin with). I don’t know what experts on wit think of either example of this ‘satire’, but in my book, satire should have universal appeal, is spontaneous, and actually funny to someone other than the creator. Or maybe it’s just me.

As for the ad, I don’t see anything wrong with asking someone ‘how far would you go’ to defend the nation, even if any response other than ‘I’ll fight to the death’ will be deemed unacceptable. It’s like asking ‘Will you die for Singapore?’, or ‘How much would you give to society?’, a pedantic rhetorical device to remind you of your duty, where an actual answer isn’t expected because we don’t want to hear the ugly truth.  But there’s a double meaning here too if you interpret ‘how far’ in terms of literal DISTANCE, which is more likely to be the case here, looking at the mountains in the background. It sounds sensible at first, referring to overseas stints from Brunei to Afghanistan to get you all geared up for military operations, but if you think about it, the further away you are, the SLOWER you are in coming back in the event of a real ATTACK back home. Either way, the slogan is bound to get criticised, and Chris, or X’Ho, is no stranger when it comes to controversy or criticising his home country.

Dj-ing for Lush aside, Chris is a local music icon who in the early 80’s performed as frontman for Zircon Lounge and is today revered as the counter-cultural antithesis to more ‘wholesome’ ambassadors like Dick Lee.  He also dabbles in ‘spoken word’ album territory, and from his 1999 album ‘X’ with an X’ came a track called ‘Singapore is Not My Country‘, his take on Alfian Bin Saat’s ‘ode’ to the nation (the full transcript here). In the 2000’s, Zircon Gov.Pawn Starz was formed. The album ‘Follywood’ features the track ‘Mouthless Fish‘ about people ‘barely breathing to make ends meet’, with BigO magazine rating it as the ‘most fucking punk rock album we have ever’. Check out this ‘punk rock’ album cover!

Majulah SingaPawnStarz

The ‘shock jock’ has even been filmed getting his PENIS tattooed. In THAI. A Today review of 2008’s Baphomet Sacrum describes him as ‘Singapore’s unfavourite son’.  Anyone unfamiliar with ‘dark wave’ or goth would think track titles such as ‘Satan’s Blood’ and ‘Her Soul’s Demise’ off the Lucifugous collaboration album were devotional hymns of the occult.  ‘No Ordinary Country’ has the refrain ‘Majulah Fearless Supremacy’ and its album cover has lightning logos on it. There’s even a song about the Blogfather himself called ‘Excuse Me Mr Brown’, where Chris calls Brown the ‘next Talking Cock big time’. ‘Talking cock’ being, well, the lingua franca of social media most of the time anyway.

So the first question that came to mind was: What did this multi-hyphenate (author, singer, DJ, film director) celebrity, being Singaporean and all, actually DO IN NS? According to a 2006 Interview with Today, he said he ‘has done everything he could think of to get into the Singapore Armed Forces MUSIC AND DRAMA Company’, and eventually spent 2 years as an actor after BMT. Like, who wouldn’t right? How far then would you go, Chris Ho, to protect this country that you love-hate so much? A question that wasn’t addressed in his FB apology, or maybe it was hidden somewhere so deep and lost in ‘satire’ that I couldn’t detect it with my radar for low-brow fart jokes and all.

There was a time when the man actually made seriously good pop music, without the Singapore-bashing and ‘satire’ getting in the way. Unlike his current ‘uneasy listening’ work, ‘Deeper’ (1992) is heartfelt and uncharacteristically melodious, and no surprise that this came before the ‘Punk Monk Hunk’ days, where spiritual awakenings mean getting your genitals pricked and scarred in the name of art. Pubic hair snipping? Amateur!

Which suggests that Chris is capable for much more than just ranting against the Government or NS, or participating in the Berlin Porn Festival. It would be nice to see that good ol’ innocent side of him once more.

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