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From ‘Burger ad a whopping mistake’ 13 April 2010 St Forum online

It (Burger King’s Angry Whopper ad) depicts a woman and man who are fighting and have bruises on their faces from apparent physical violence.

What is the impact of this advertisement in a world that could urgently do with more peace? What message is this advertisement giving about anger to a child?

And perhaps the company could have a vegan/vegetarian burger and call it a peace burger to make up for this unfortunate decision?

Woman on top, at least

If one knew the history of the radio DJs (Shan and Rozz) in the ad, the depiction of them caught in what this complainant deems a homicidal bloodbath is really nothing much to shout about. I pity the fool who goes up to the counter and orders a ‘Peace burger’, even if he or she goes around wearing a toga and sandals. Ms Vadivu has probably never in her life seen Shan and Rozz in action, or Grand Theft Auto, or Tom and Jerry. Even though the ad doesn’t generally strike one as humorous, a little bruising and black eye in an ad won’t turn children into MMA fighters. Turn your attention to wrestling, Desperate Housewives, or video games, ma’am, though I doubt anyone would seriously listen to your grand ideas of We are the World Utopia. Still, the ad is not as tasteless as the mindblowing seven-incher sandwich one. Shan and Rozz, of course, behind the April fool fiasco that is Ris Low DJ-ing.

Filed under: 2010, Advertisements, Corporations, Fast food, Local radio DJs, Violence Tagged: | 98.7 fm, Advertisements, Burger King, Fast food, Local radio DJs, shan and rozz show, Violence