From ‘PUB music video draws flak online’, 22 May 2013, article by Nigel Chen, My Paper
…Water Wally, the national water agency PUB’s water-droplet mascot, has been drawing mixed reactions for a music video which was posted online on April 15. The video, Water Wally Shower Dance, which was uploaded on PUB’s website and YouTube, features the mascot in a rap ditty, reminding children and adults to keep showers to under five minutes.
…PUB said that, by the end of the year, pupils in 185 primary schools would have learnt how to do the Shower Dance as part of its “Time to Save” programme. So far, pupils in 28 primary schools have been taught the dance….However, the video has drawn some flak online, with 186 dislikes on YouTube, compared to just 50 likes, as of 7.40pm yesterday.
…Ms Candy Kang, creative director of advertising agency Available, said: “The comedic nature of the dance, coupled with the exaggerated movements, detracts one’s attention from the original message of the video.” She also pointed out that a particular scene where Water Wally walks in on a boy showering in a bathroom is “inappropriate”.
Ms Kang added: “It shows someone (Water Wally) intruding on a boy’s privacy while he showers, which could also be seen as an outrage of modesty.”
Water Wally has a habit of barging into toilets. In the ‘Adventures of Water Wally’ cartoon, the perky little droplet charged into a forest latrine to turn off running showers and taps in the episode ‘Camp H20′. Although he has been accused of being a creepy paedophile or a serial murderer inspired by Psycho in this PUB video, Wally is portrayed as a heroic little squirt in the animated series who lives in an alternative universe where entering uninvited into showers to remind people not to waste water is the neighbourly, considerate thing to do.
In fact, Wally’s wide-eyed intrusion may be exactly the reason for the video’s success; by scaring little children into not bathing at all. I, for one, would hesitate to take a shit now without making sure the door is locked, though I would also be wary of Wally magically leaping out of the toilet bowl when I flush and dragging me into a raging vortex of my own piss and excrement. I didn’t think Wally needed to even handle a door knob. He could have transformed into a little puddle, seep beneath and door and watch you bathe all he wants before casting a charm that makes you para-para non-stop.
The ‘Shower Dance’ itself, if you ignore the terrible Black Eyed Peas influenced rap, is a mash-up of various genres of the art form spanning decades of pop culture. Allow me to break the moves down to argue why the Shower Dance has nothing to do with showers or contagious epilepsy at all.
I tried doing the first sequence of the Shower Dance while bathing myself and all it did was get the entire bathroom wet, not my naked body. With all that outburst of energy splashing around it’s not easy to ‘keep it to 5′. It also doesn’t emphasise on scrubbing behind the ears, under your armpits or between your toes. It’s probably more efficient to bathe with a scoop and pail, or use targetted wetting by directing the showerhead at dirty areas, but how can anyone boogie while holding some damn thing in your hand?
To help us keep track of our shower times, PUB distributed waterproof timers last year to stick on our walls. It’s probably a miracle device for people with OCD, but I want to get out of my bath after a long day REFRESHED, not feeling like I’m being buzzed out of bed for work. Rushing people into taking quick baths aside, we should also discourage couples from having prolonged sex in the shower and jilted teens from sitting in there crying all night with the water trickling down their sad faces like what they do in Mediacorp dramas.
Good try, Wally and PUB, but this shower dance thing is a total wash-out.
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